Influencer.in Goes AI-first with 1.3 Million Creators

Posted on by Sayantan Rudra

Influencer marketing in India has reached a critical tipping point. With millions of active creators across Instagram and YouTube and even platforms like LinkedIn & Amazon, campaign teams aren’t struggling to find creators—they are struggling to choose the right ones. Traditional discovery tools simply hand over massive directories, leaving planners to spend days manually vetting spreadsheets.

Over the past decade, Influencer.in has managed creator campaigns for market leaders like Fortune Foods, Sebamed, Lacto Calamine, Sleepwell, Krafton, Tata Capital, and Star Health. During that time, our creator network grew from 400,000 to over 1.3 million across India.

To keep pace with this scale, we rebuilt Influencer.in from the ground up. It is no longer just a search tool; it is an AI-first decision engine designed to bring precision, transparency, and predictable ROI to creator marketing.

Here is what is new.

The New Bottleneck: Strategic Fit Over Data

Buying views is straightforward; securing authentic brand and brief fit is not.

Choosing the wrong creator drains far more than just the commercial fee. It leads to wasted product seeding, protracted approval loops, and severe brand-safety exposure from unvetted back catalogues. At the same time, declining engagement rates across major platforms mean surface-level metrics like follower count or average likes no longer distinguish top creators from average ones. This shift is why our clients now evaluate creator efficiency through a strict cost per view (CPV) lens.

The core challenge for modern performance marketers isn’t finding 20,000 creators. It’s identifying the exact 20 who will drive real business outcomes—and backing up that decision with hard data when presenting to executive leadership. As a full-service influencer marketing agency in India, Social Beat built Influencer.in to replace manual guesswork with precision data. 

What Is Influencer.in?

Influencer.in is Social Beat’s specialized creator marketing platform and team, operating under Cheil South West Asia. It functions as a complete influencer marketing software solution, unifying creator discovery, commercial pricing, competitive benchmark analysis, campaign tracking, and creator payouts within a single workspace. 

The database hosts 1.3 million creator profiles in India, searchable across more than 300 parameters. As a full-featured influencer discovery platform, planners can query the entire dataset using natural language via an AI connector, eliminating the need to configure complex manual filters. 

Six Layers of the AI-First Platform

1. Fit Scoring: A Strategic Verdict on Every Profile

Instead of returning raw search results, Influencer.in evaluates each creator against a multi-point scoring rubric to deliver a clear recommendation:

  • Content Themes and Story Hooks: The AI analyzes a creator’s recent content archive, automatically tagging core narrative themes and opening video hooks. You see how a creator hooks an audience before sending a brief.
  • Audience Fit vs. Content Fit: Profiles carry audience-interest weights and separate affinity scores. Instead of shortlisting creators who make skincare videos, you can target creators whose followers actively buy skincare—a far more valuable distinction for conversions.
  • Category Authority & Brand History: Complete visibility into prior brand partnerships with explicit deal counts. If a creator has worked with your direct competitor 10 times, you know it prior to outreach.
  • Mandatory Brief Validation: The AI layer actively rejects incomplete briefs. Campaign objectives, category specifics, target geographies, and ranking criteria must be clearly defined before discovery runs. Hard gates filter out off-brand creators automatically, while planners can customize scoring weights to suit a luxury launch versus a mass FMCG campaign.

2. De-Duplicated Audience Overlap and Net Reach

Ten creators with 500,000 followers each do not deliver a 5 million unique audience. In reality, creator audiences overlap significantly.

When evaluating a shortlist of 2 to 10 creators, Influencer.in models the exact unique versus redundant audience reach across the set. By mapping audience distributions across cities, age brackets, genders, languages, and buying interests, planners can see exactly who expands net reach and who duplicates existing coverage before committing budgets.

3. First-Party YouTube and Meta API Integrations

Influencer.in is part of an exclusive group of global partners with direct access to the YouTube Creator Partnerships API. This integration provides first-party, opted-in data for 1.34 million creators globally, including 371,000 verified creators in India:

  • Organic vs. Paid Media Split: Clearly isolates organic views from paid campaign boosts, stopping reports from double-counting paid reach.
  • Verified Platform Metrics: Direct access to subscriber counts, video views, topic tags, and state-level demographics sourced directly from Google’s backend.
  • Format Performance Tracking: Evaluates 28, 60, 90-day, and lifetime performance metrics separately for YouTube Shorts and long-form videos. This reveals whether a creator’s Shorts viewers align with their long-form audience before commissioning content.
  • In-Market Regional Signals: Detailed state-level audience data enables brands to allocate budgets to high-converting regions across India instead of relying on broad national averages.
  • Retention Analytics: Second-by-second watch time and retention tracking reveal whether the creative narrative held viewer attention, moving far beyond surface view counts.

On Instagram, creators authenticate directly through Meta Creator Marketplace logins, pulling source data directly rather than relying on manual profile screenshots.

4. Trust Scores and Brand Safety Frameworks

Every profile includes an audience credibility rating to flag inflated follower counts prior to contracting.

Our brand safety engine scans historical posts for political commentary, unverified product claims, or engagements with restricted industries, blending these insights into a unified Trust Score per creator. All campaigns are checked against ASCI guidelines to maintain complete brand protection.

5. Automated Competitor Intelligence

Benchmark up to five competitors simultaneously and track live category movement rather than waiting for quarterly reports:

  • Hashtag & Campaign Indexing: Automatically tracks creators posting under competitor campaign hashtags.
  • Hidden-Creator Discovery: Identifies un-partnered creators already reaching your target audience organically—delivering high-ROI, cost-effective organic inventory.
  • Automated Share of Voice (SoV): Tracks trended SoV metrics complete with competitor hooks, content themes, and audience demographics. Automated intelligence reports compile these insights into weekly, monthly, or quarterly PDF exports and live dashboards.

During a quick-commerce category audit, our real-time tracking revealed that the market leader was driving 19 times more creator views than our client—turning an abstract goal into a concrete benchmark for strategic growth.

6. Transparent Pricing and Direct Creator Payouts

  • Fair Price Index: Real-time data recommends commercial rates derived from creator history and past deliverables, giving brands a clear baseline for negotiations.
  • Verified Scale Directory: Refreshed daily, providing direct contact details and commercial benchmarks for over 30,000 creators.
  • Integrated Invoicing Workspace: Creators log in via Instagram or YouTube to submit invoices straight into a central workspace. Dedicated routes exist for agencies or creators who prefer non-connected workflows, bringing complete financial transparency to creator payouts.

Query Platform Data in Plain Language

Influencer.in features an open Model Context Protocol (MCP) connector, allowing media planners and AI assistants to query live platform data using natural language:

  • “Find Tamil food creators in Chennai with a predominantly female audience.”
  • “Compare our creator Share of Voice against three key competitors this quarter.”
  • “Which campaign posts mention our specific product claim?”

This shifts workflows from static spreadsheets to real-time data queries, cutting down shortlisting and competitor analysis times from days to hours.

Verified Campaign Outcomes

  • Sebamed (Shorts & Partnership Ads): Creators developed tutorial content for the Gentle Facial Cleanser on YouTube Shorts, which was then amplified using Partnership Ads. Product sales doubled during the campaign window, search volume surged 20-fold, and brand favorability lifted by 6 percentage points.
  • Sebamed AHLS (The Nail Test): Nineteen creators demonstrated the pH 5.5 formula through an unconventional nail test instead of standard dermatologist endorsements. On a ₹12 lakh budget, the campaign generated 115 million+ views, 87.5 million reach, and a cost per view under one paisa. YouTube presented this campaign globally at the Creator Agency Summit in New York.
  • Lacto Calamine (#MicroDrama): Four macro creators built serialized micro-drama episodes for Lacto Calamine sunscreen rather than standalone reels. Across 13 posts, the campaign delivered 26.8 million views, 20.4 million reach, and a 7.2% engagement rate (compared to the 1–3% category average).
  • Honor of Kings (India Launch): Executed a massive gaming launch with 85+ creators across 919+ posts, generating 52.9 million+ views on a ₹1.42 crore budget at a cost per view of ₹0.27.

Each campaign succeeded because creators were matched on fit before commercial rates were negotiated. Creative formats capture attention, but data-backed selection is what makes campaign success repeatable.

Regional Depth and Creator Incubation

Influencer.in platform data shows that regional creators generate 35–40% higher engagement rates in Tier 2 and Tier 3 Indian markets compared to metro-focused creators.

  • Star Health: Discovered, scored, and activated over 500 regional health creators across Tamil, Hindi, and English.
  • Fortune Foods: Deploys pan-India regional campaigns across Hindi, Gujarati, and Tamil markets.
  • Fortune Influencers Masterclass: When a niche lacks brand-ready talent, we build them. We trained 50,000+ cooking enthusiasts and homemakers as digital food creators. The top 25 creators earned long-term brand deals with Fortune Foods, producing 500+ short-form videos while the masterclass assets generated over 2 million views.

Industry Recognition

Influencer.in has earned notable industry honors for data-led creator strategies:

  • Bronze for Agency of the Year at Campaign Asia-Pacific Awards 2025
  • Silver for Best Digital Influencer Marketing Campaign at the 15th IAMAI India Digital Awards
  • Gold at the MADDYS for Sebamed
  • Runner-up for Influencer Marketing Agency of the Year at the e4M Media Ace Awards
  • Represented India at the YouTube Creator Agency Summit in New York (April 2026)

Where Are You on the Creator Maturity Curve?

We evaluate brand readiness using a five-level Creator Maturity Index:

  1. Level 1 (Sporadic): Ad-hoc experiments with single posts.
  2. Level 2 (Consistent): Campaign execution limited to one platform with one creator archetype.
  3. Level 3 (Expanded): Multi-platform execution across expanded categories.
  4. Level 4 (Full-Funnel): Always-on creator series integrated with Partnership Ads.
  5. Level 5 (Creator-Led Growth): Co-created products, dedicated creator networks, and brand IP ownership.

Most enterprise brands operate at Level 2 while planning for Level 4. The primary bottleneck isn’t budget—it’s moving from basic vanity metrics to verifiable, first-party measurement.

If your last campaign report delivered surface views but nothing actionable for your CFO, that is the first gap to close.

Frequently Asked Questions

What is Influencer.in?

Influencer.in is Social Beat’s AI influencer marketing platform, part of Cheil South West Asia. As a full-service influencer marketing software solution, it covers creator discovery, fit scoring, competitor intelligence, pricing, campaign tracking and creator payments for brands in India. 

How many creators does Influencer.in cover?

Over 1.3 million creators in India across Instagram and YouTube. Through the YouTube Creator Partnerships API, it also accesses consented first-party data for 371,000 Indian YouTube creators.

How does Influencer.in evaluate creator fit for a brand?

Creators are scored on audience interest alignment, content narrative themes, video hooks, category history, audience credibility, and trust metrics. Discovery cannot run until brief parameters like category, geography, and campaign goals are explicitly defined.

How to calculate unique reach across a group of creators on Influencer.in?

Select two to ten creators and the platform estimates the unique and overlapping audience across them, using city, age, gender, language and interest data.

How does Influencer.in enforce brand safety?

Profiles feature an audience credibility score alongside a composite Trust Score that flags political content, unsubstantiated claims, or prohibited categories. All campaigns are checked against ASCI guidelines.

How are creator rates benchmarks determined?

The Fair Price Index suggests commercial rates derived from real-time market data and historical deliverables. Creators submit invoices directly through Instagram or YouTube platform logins in one unified workspace.

 

How to increase LinkedIn connections: Strategies and Techniques

Posted on by Sahil Bhujade

LinkedIn has become one of the most influential social media platforms for professionals to connect with each other and build their personal brands. With over 700 million members, LinkedIn has become a hub for thought leaders, industry experts, and influencers to share their ideas, insights, and perspectives on various topics. In this blog, we will discuss the concept of a LinkedIn influencer and how to increase LinkedIn connections and the impact that the platform creates.

What is a LinkedIn Influencer?

A LinkedIn influencer is a thought leader or an expert in a specific industry who has a significant following on the platform. Top linkedin influencers in India are known for sharing valuable insights, ideas, and content related to their industry, and their posts often generate high levels of engagement, such as likes, comments, and shares. LinkedIn influencers are often recognized for their expertise and are seen as trusted sources of information.

How do LinkedIn Influencers impact the platform?

LinkedIn influencers have a significant impact on the platform as they can help to shape the conversations and discussions around various topics. Business influencers can also help to build awareness and interest in particular industries and trends, which can lead to new opportunities and collaborations.

LinkedIn creator mode helps to establish their personal brand and increase their visibility on the platform. By sharing valuable content and engaging with their followers, they can build a strong reputation as an expert in their field, which can lead to new business opportunities, partnerships, and career advancement.

Furthermore, LinkedIn influencers can also help to inspire and motivate other professionals on the platform. By sharing their personal stories and experiences, they can provide insights and advice that can help others to overcome challenges and achieve their goals.

How to become a LinkedIn Influencer?

Becoming a LinkedIn influencer requires dedication and effort, but it is achievable with the right approach. Here are some tips to help you become a LinkedIn influencer:

  1. Identify your niche: Identify the industry or topic that you are most passionate about and have expertise in.
  2. Create valuable content: Create valuable content that provides insights, ideas, and perspectives related to your niche. Your content should be informative, engaging, and relevant to your target audience.
  3. Engage with your followers: Engage with your followers by responding to their comments, sharing their posts, and participating in discussions.
  4. Build your network: Build your network by connecting with other professionals in your industry and engaging with their content.
  5. Be consistent: Be consistent with your content and engagement. Regularly post valuable content and engage with your followers to build a strong presence on the platform.

Conclusion 

LinkedIn influencers have become an integral part of the platform, and their impact can be significant. By following the tips mentioned above, you can become a LinkedIn influencer and establish yourself as a thought leader in your industry. Remember, building a personal brand on LinkedIn takes time and effort, but the rewards can be significant in terms of career opportunities, partnerships, and networking.

Top 10 Lifestyle Bloggers to Keep Up With on Insta (2023)

Posted on by admininfluencer

In recent years, Instagram has become one of India’s most popular social media platforms. With over a billion monthly active users worldwide, Instagram has also become a hub for influencers and bloggers to share their recommendations and personal experiences about lifestyle, travel, fashion, and beauty tips.

India is no exception to this trend. The country has a rich culture, diverse food, and various lifestyles. This blog will look at the top 10 Indian lifestyle bloggers on Instagram who have made a name for themselves by sharing their unique perspectives on lifestyle, fashion, home decor, beauty, wellness and much more!

Do you believe you need lifestyle changes to live a better life?

Don’t worry. We have got you. In no particular order, we have shortlisted the top Insta Lifestyle Bloggers in India as of 2023 who will change your life and influence you to become someone you once wished for. So with no further wait! You can also check out our detailed Influencer Collaboration Guide and our 2022 survey report on influencer marketing in India.

Top 10 Lifestyle Bloggers to Keep Up With on Insta (2023)

 

1. Kanisha Malhotra 

Kanisha Malhotra is a lifestyle influencer who has worked with popular brands and is known for her impressionable content

Kanisha Malhotra is an Indian actress, lifestyle blogger, producer and entrepreneur. She creates relatable content on Instagram synonymous with fashion, makeup and everyday scenarios. She is also a proud founder of @designerwalalabproductions & @shaadi.shorts where she enables the filming of Web Shows, Short films, Tvcs, corp films, etc. 

She has worked with well-known brands such as Pond’s, MamaEarth, Tanishq, The Good Vibes, etc. With the amount of effort this lifestyle blogger puts in for her posts, and the number of followers and engagement that Kanisha has, we see her rising phenomenally!

 

2.Aashna Shroff 

Aashna Shroff is a well-known lifestyle influencer in India known for her feminine and chic style.

Aashna Shroff is a Mumbai-based fashion and lifestyle Instagrammer with over 960K followers on Instagram. She is known for her effortless, bohemian style and her ability to create stunning looks with affordable fashion brands. Her feed is a mix of fashion, beauty, and travel content, and she also shares her daily routines and personal experiences with her followers. Her recent Instagram feed is full of pastel colors, floral prints, and delicate jewellery. Aashna has also recently launched her jewellery line, called “Aashna Shroff X Pipa Bella,” which offers a range of trendy and affordable jewellery.

 

3.Ankush Bahuguna 

Ankush Bahuguna, a lifestyle blogger in India, shares content on dance, comedy skits, fashion updates, etc.

Ankush Bahuguna is known for his witty humor and relatable content, which often highlights the challenges of being a millennial in India. His feed features funny skits, lifestyle tips, and commentary on popular culture, making him a must-follow for anyone looking for a good laugh. Ankush is a content creator who has collaborated with several brands, including OnePlus and Samsung. Ankush’s funny and relatable content predominantly focuses on pop culture and current events. In addition, he often shares his opinions and perspectives on trending topics through entertaining and engaging means. 

Ankush recently launched his podcast, “The Internet Said So,” which offers a humorous take on current events and pop culture.

 

4. Diipa Khosla 

Diipa Khosla, a lawyer but a lifestyle influencer at heart, shares a mix of fashion, beauty, and travel through her platform.

Diipa Khosla is a popular lifestyle blogger based in Amsterdam but originally from India, with almost 2 million followers on Instagram. She has been featured on various magazine covers, such as Vogue, Global Spa, etc. She is known for her chic and luxurious, travel-friendly style. Her Instagram feed has stunning travel destinations, family vacations and trendy outfits. Her ability to effortlessly mix traditional Indian attire with Western fashion is one of the aspects that makes her stand out.

 

5.Santoshi Shetty 

As a lifestyle influencer, Santoshi shares all things related to fashion, yoga, breathwork, dance, music, self-love, etc.

Santoshi Shetty, a Mumbai-based fashion and lifestyle blogger, is known for her chic, minimalist style and ability to create stunning looks with simple, everyday pieces. She has worked with several top brands in the industry and has also been featured in various magazines and publications.

This lifestyle Instagrammer’s feed is full of stunning photography, bold outfits, and product promotions. Her content is inspiring and relatable as she often shares her travel experiences and fashion tips with her followers. Santoshi also advocates body positivity and often shares her insights and tips on body positivity practices. She’s also a Vinyasa Yoga & Chakradance enthusiast. 

 

6. Rohina 

Rohina is one of the must-follow home decor bloggers where you can find anything and everything to achieve your dream home.

Rohina is a lifestyle influencer, YouTuber and house interior specialist based in Mumbai. She reserves an ardent love towards beauty and home decor and does not shy away from sharing it with the world. This home decor blogger is also the owner and creative director at AA Living, where she sells all kinds of bedspreads, home decor, bath essentials, furnishings, and more. Rohina has worked with well-known celebrities such as Anushka Sharma, Shahid Kapoor, Saif and Kareena Kapoor, etc. 

Her feed is filled with content for all kinds of people – ranging from small DIYs to improve your room’s aesthetic to enjoy a sensory experience that comes with the pleasure of discovering everything beautiful and artistic, bringing ideas of homely comfort and decor together so that it fits like a jigsaw puzzle into your imagined vision of the perfect home.

 

7. Larissa D’Sa 

As a lifestyle influencer, Larissa D’Sa is known for her expertise in fashion and beauty and travel and food vlogs.

Larissa D’Sa is a lifestyle blogger based in Mumba known for her love of food and travel, making her feed a mix of delicious food photos and stunning travel shots. She also shares her experiences and thoughts on various lifestyle, culture, spirituality and travel topics. Her Instagram feed is full of vibrant and colorful pictures showcasing her stunning fashion choices and travel and food adventures.

 

8.Kritika Khurrana

Vibrant colors, flowy dresses, and bohemian accessories - this is what Kritika Khurrana’s Insta feed looks like

Kritika Khurrana, popularly known as That Boho Girl, is a well-known lifestyle Instagrammer and blogger in India. She has over 1.5 million followers on Instagram and is known for her unique bohemian style. Kritika is also a content creator and has collaborated with several brands, including L’Oreal, Pantene, and Maybelline.

Her content includes travel, fashion, beauty, and lifestyle, and she often shares her experiences and recommendations with her followers. Kritika has also recently launched her clothing brand, “The Hype Label,” which offers a range of trendy and bohemian clothing.

 

9. Malini Agarwal

As one of India’s most famous celebrity bloggers and social media personalities, Malini Agarwal is your go-to for all things Bollywood.

Malini Agarwal is the founder and creative director of MissMalini Entertainment, a popular lifestyle website and media company in India. Malini is one of the most influential lifestyle bloggers in India. She is also a TV host, author, and social media expert.

She is known for her quirky style and often collaborates with fashion and beauty brands. Malini has also interviewed several Bollywood celebrities and is known for her celebrity gossip and news coverage. She is a true inspiration to aspiring lifestyle influencers.

 

10. Mridul Sharma 

Mridul Sharma - a lifestyle influencer, shares content that is intriguing as well as informative.

Mridul Sharma, a well-known lifestyle blogger in India, is known for her fashion and style content and often collaborates with luxury and high-end fashion brands. Her videos consist of a variety of content focused on current trends in fashion, lifestyle, makeovers, and beauty. Her DIY videos are also very popular because they show how to create things using materials that are readily accessible to you.

Final Thoughts about Lifestyle Bloggers in India

These top lifestyle influencers in India have captured the hearts and minds of their followers with their unique personalities, stunning fashion choices, and exciting travel adventures. Their Instagram feeds are filled with fashion, beauty, and travel content, inspiring and entertaining their followers. Furthermore, through their collaborations with major brands and features in publications, they have established themselves as some of the most influential voices in the Indian lifestyle space. These influencers will continue to shape and influence the world of fashion, beauty, and travel in India for years to come. In India, many lifestyle bloggers have built large followings on the platform, offering insights into their daily lives and inspiring their followers to live their best lives. 

Read more about the influencers and related strategies at Influencer.in.

Influencer App: All you need to get Brand Collaborations

Posted on by Shubham Kalra


We are all familiar with the general rule of demand and supply, and it takes no economist to know that Influencers are in high demand right now, but that doesn’t make getting collaborations a walk in the park. 

Getting lost in competition is a common challenge influencers face despite high demand. Many talented creators are often overlooked or simply sometimes don’t fall under the right keywords for brands to spot. For a long time, we have felt that enabling frictionless collaborations is a major problem and nobody seems to be doing it right. We decided to tackle it ourselves. Say hello to the Influencer app!

The app comes with myriad features, consciously configured to make brand collaborations seamless for influencers. This is a top-notch influencer marketing platform for brands and influencers.  Available on both Android and IOS the app is cross-linked with our web platform tailored for brands. This allows brands to create and monitor end-to-end custom influencer campaigns, which we then feature on the Influencer app for creators to apply. 

The best app for influencers- Influencer logo with pictures of renowned content creators

Our algorithm is a unification of our long-standing experience and meticulous data across various creator platforms. This enables brands to identify the right creators and gives all kinds of micro-macro influencers a fair opportunity to get brand collaborations across creator platforms like Instagram, Youtube, Moj, etc. Making it a win-win situation for both brands and creators. Let’s dive into how the Influencer app is a game changer.

Features of the Influencer app

Instant Activation- 

Create original and engaging communication for India’s top brands. Best app for Influencers to find collaborations, and earn by creating content. Just sign-up and start!

Brand collaboration examples on the influencer app listing page

Secure- 

Privacy of information and protection of identity are integral parts of our platform. Each login requires authorization using an OTP.

Easy Integration- 

Link your socials directly to the influencer app to get an instant overview of the content you publish. Collaborate with brands in real time by showcasing your content performance.

Dashboard Reporting- 

Real-time data and insights on your Influencer Dashboard to make informed decisions and upskills your influencer marketing strategy. Create high-performing content by analyzing what works best for you. 

Influencer campaign performance insights dashboard on the influencer app

Support- 

Always available email, phone, and chat-based support to help you in your every step. We also have detailed blogs and guides for our community to stay updated with industry trends on the Influencer.in website.

Faster Settlements- 

Cutting down on back and forth, our three-step negotiation process, ensures quick turnaround time, bringing focus to real action.

Eligibility- 

Transparent collaboration details, simply check your eligibility and deliverables. Apply to brands you resonate with on this content creator platform to be a part of their influencer marketing campaign. 

Build your brand- 

Analyze your earnings & maintain focus on your goals. Use the insights from the real-time data and reports on the dashboard to make smarter business decisions for yourself.

Why should brands jump on the wagon?

Meaningful growth: 

Our algorithm projects ROI based on data. Get a constant and predictable flow of results which leads to growing revenue. 

Reach your target audience: 

The best influencer campaigns happen with the right combination of influencers and their audience. Get factual suggestions of influencers that have an audience similar to your target audience through our vast range of custom metrics. 

Master efficiency: 

Acquire leads that render results, and plan your next campaign effectively by taking into consideration your previous learnings.

Peace of mind: 

Our team of experts curates the best campaigns suited for your brand with a focus on industry KPIs. Have confidence knowing you’re targeting the right audience.

Prioritizing: 

Most businesses only use one growth channel while scaling. With Influencer.in your arsenal, you’ll be able to focus your team and resources on the approach that will have the most impact on your organization, giving you more time to manage the other aspects.

Female Content creator laughing as she records a video on a mobile phone

We are India’s ultimate influencer marketing platform that allows influencers to get paid collaborate, negotiate and earn through a mobile app, simultaneously supercharging the Influencer Marketing experience for brands by bringing effectiveness, efficiency, and excellence to all collaboration processes.

This is one of the best apps for influencers and brands to grow and evolve. A product of Social Beat, Influencer.in aims to be a driver of growth by reimagining influencer marketing for everyone in this ecosystem.

If you are an influencer and you want to expand your reach, get noticed, and bring in more money for your efforts, download the Influencer app NOW!

Google Play store and Apple app store logo

FAQs about the Influencer App

 

1. What does the Influencer app do?

The Influencer App is India’s best content creator platform. It enables Influencers to easily collaborate with leading brands, track results in real time, and get paid. 

2. Do I need to pay for brand collaborations?

No! It’s absolutely free. All you have to do is create an account and integrate your social media handles. Explore hundreds of opportunities, collaborate with brands you resonate with, and start earning money.

3. Is it necessary to integrate my social media accounts with the influencer app?

No, it is not compulsory however it is recommended. We require access to your social media data such as followers, views, engagement rate, etc. to keep your profile updated for brands. This also increases your chances of getting shortlisted for influencer campaigns.

4. I am just starting as an Influencer, can I sign up?

Yes! There are no criteria to sign up on the Influencer app. It is open to all kinds of content creators (nano, micro-macro influencers) However each campaign has its own eligibility criteria, make sure to check the details before you apply.

5. I create content only on Instagram, can I apply?

Yes, content creators from across platforms and Industries can sign up and start applying for brand collaborations.

6. How do Influencers get paid?

If you are wondering how influencers get paid, then you need to know that it is based on the campaign and their engagement rate. At the end of each campaign, we enable you to share invoices for your services with the brand. A mutually convenient payment method can be decided between the brand and the creator.

7. What kind of brand collaborations can I get on the influencer app? 

Get collaborations across industries, brands, and creator platforms.  Health, tech, fashion, lifestyle, travel, Instagram, and Moj, are just a few brand collaboration examples you can find on the influencer app

Best Stand up Comedians in India to Follow in 2022

Posted on by Sayantan Rudra

While standup comedy has been there for ages, the internet has allowed us to truly enjoy this piece of art! Several comedy Youtube channels include standup comedy as a part of their routine. Today, we have some of the best stand-up comedians in India who share their content on YouTube, Instagram, Twitter, and several comedy clubs in India and around the world… 

While the list of top comedians is very long, let’s learn about the top 7 standup comedians in India known for their stand-up comedy!

1. Kenny Sebastian

Starting with one of our favourites, who never fails to make us giggle with his jokes even after hours of his show, Kenny Sebastian. Acclaimed as one of the best comedians in India, this multi-talented comedian is also a musician and a filmmaker. Known for his quick and witty jokes, he is one stand-up comedian, who you can’t miss to follow. Along with being a top standup comedian in India, he has also performed in the United States, Singapore, the United Arab Emirates, and Australia. With 2.19M subscribers, Kenny Sebastian has his own comedy Youtube channel. 

Kenny Sebastian is known as one of the best comedians in India, known to perform in multiple countries

Source: Twitter

2. Abish Mathew

Kick-starting his career as an RJ in Red FM Delhi, Abish Mathew made his way into the list of best stand-up comedians in India. As one of the first Youtube influencers, he regularly posts funny short videos on his channel, Son Of Abish. They will definitely make you laugh out loud. His range of content will never bore you. You get to enjoy his chat show, fun sketches and videos with top comedians and actors on his channel. His Instagram channel, with around 378K followers, is sure to make you laugh with his funny reels and posts. 

Abhish Matthew is known as one of the first and top stand-up comedians in India

Source: Twitter

3. Radhika Vaz

Known for her bold, unapologetic and often controversial acts, Radhika Vaz is one of the best comedians in India. She plays her humour around society’s perceptions of women. She is also a columnist for the Times of India. Known for her unapologetic and feminist performances, Vaz breaks stereotypes in the funniest and sharpest ways. With 11.3K subscribers, she creates several funny short videos on her Youtube channel.

Radhika Vaz is known for her feminist comedy and funny videos that make you question!

Source: YouTube

4. Rahul Subramanian

If you are looking for some quick jokes on random things, Rahul Subramanian is the man for you! One of the top Youtube and Instagram comedians, he has named his Youtube channel as “Random Chikibum”, where you can find short comedy videos that are sure to give you free laughter therapy. His other notable works are Sketches and Improvisational comedy shows, specifically with AIB, and on Amazon Prime, with Kaneez Surka. With 703K followers, Subramanian adds funny reels to his Instagram channel.

Rahul Subramanian is a seasoned stand-up comedian in India known for his self-deprecating humour

Source: IMDB

 

5. Varun Grover

Well, here is a multi-talented standup comedian, poet, and writer, who is undoubtedly one of the best stand-up comedians in India, Varun Grover. He primarily plays his humour around current affairs in India, fused with satirical remarks on Indian politics and he never fails to make his audience laugh. With only a few videos on Youtube, he already has 944K subscribers that are only increasing. Varun Grover is also growing quickly as an Instagram comedian and influencer, sharing funny videos and reels on screenwriting. 

Varun Grover, a multi-talented standup comedian, writer, and poet known for his witty comedy

Source: Wikipedia

6. Aditi Mittal

One of the most seasoned and top 10 comedians in India, Aditi Mittal is a comedian, writer, and actor. She has not just been a comedy influencer on Instagram or Youtube, but has also judged several stand-up comedy competitions and taught many aspiring comedians. She is known worldwide for her works at BBC Radio 4 in the UK, and several festivals in Australia and Switzerland. Her list of achievements surely make her one of the best stand-up comedians in India. Mittal regularly adds new material to her Youtube channel for her 242K subscribers.

Aditi Mittal is a highly experienced and one of the first stand-up comedians in India

Source: Superstarsbio

7. Zakir Khan

Now, we just cannot forget the man whose standups we have practically memorized! Zakir Khan’s one-liners are just as fun as his lengthy standups like ‘Haq se Single’, making him one of the best stand-up comedians in India. His everyday-related comedy makes everyone laugh and love him. This ‘Sakht Launda’ is easily one of the top 10 comedians in India to have performed sold-out performances around the world. With his amazing comic timing, he has recorded some of the top standups and also stars in several series and comedy shows. A whopping 7.07M subscribers religiously watch his videos on Youtube and 4.5M people follow him on Instagram for their daily dose of laughter. 

Zakir Khan is one of the top comedians in India, known for his light-hearted comedy and funny impressions

Source: Pinterest

These top stand-up comedians have become a large part of our entertainment with their relatable material and witty jokes. Among a long list of comedians, these are some of the best stand-up comedians in India, who are sure to make you laugh and appreciate stand-up comedy. 

 

11 Influencer Marketing Platforms You Need To Be On In 2022

Posted on by admininfluencer

Influencer marketing platforms are hubs for brands to connect and collaborate with influencers and boost their brand-building ventures. It is a form of social media marketing involving agreement or approval and product placement from influencers, people and organizations who have knowledge or social influence in their respective fields. 

Influencers use various social media platforms like Instagram, Facebook, YouTube, Snapchat or other online channels to express their reviews on a particular product, and even urge their followers to use it if the product is good. 

According to a survey, Instagram is currently the most popular influencer marketing hub with about 180 million users from India. A huge credit for this stat goes to the trending new features on Instagram that help brands personalize with their target audience and increase their brand visibility by leveraging the Indian influencer network.

The influencer marketplace is mostly niched around Fashion/Beauty, Travel/Lifestyle, Celebrity/Entertainment, Sports, Gaming and Food. With such a broad palette of options, it covers almost every form of a business venture and can be leveraged by the majority of brands.

Influencer marketing platforms in India have many benefits to offer not only to a brand but also to influencers. Let’s see how!

Take a look at some major benefits that a brand gets by collaborating with influencer marketing platforms:

  • Increase in the brand awareness and reach 
  • Building trust amongst audiences 
  • Boosting SEO 
  • ROI and sales 

Benefits for influencers:

  • Increased visibility
  • Opportunities for professional collaborations with brands
  • Much-required shoutouts for their good services
  • Build a career based on recurring opportunities

Having understood the importance of influencer marketing in the current business world, many brands have sought to leverage this trend, but often end up pondering upon questions like “How to find influencers on Instagram for collaborations?” or “What influencers will suit my brand campaign?” or “Where can I find influencers to leverage the YouTube influencer marketing trends?”

Understanding very well how pivotal influencers are to the existing business world, we bring to you some of the best influencer marketing platforms in India as well as in the world for you to choose from not only the Indian influencer network but also collaborate with influencers globally.

CREATORIQ

CreatorIQ- influencer marketing platform to resolve inflated search metrics!

Source: CreatorIQ

In the age of the makers economy, CreatorIQ is amongst the most trusted software solution for businesses looking to develop their influencer marketing maturity. This platform provides an end-to-end solution with a sleek and efficient user experience.

What sets CreatorIQ apart from the other influencer marketing platforms is that it assists in the resolution of some of the industry’s long-standing issues, like follower fraud, inflated reach metrics, and inauthentic/mercenary influencers.

Disney, Sephora, and Unilever Dell are among the companies that trust it. Services such as how to scale your campaigns with the industry’s most advanced proprietary insights, creators connect by providing an amazing experience for creators who join the network and offer creators pay services which help in easy and automated payments.

INFLUENCER.IN

Influencer.in- leading influencer marketing platform with over70,000+ influencers to choose from!

Source: Influencer.in

Influencer.in is one of the leading influencer marketing platforms in India with a kitty of 70,000+ influencers and 200+ brands. It ensures compliance & IP, creative ideation & scripting, the discovery of relevant creators, best-negotiated prices, and real-time performance & ROI.

They have worked with top-notch brands like Nykaa, Tata CLiQ, PUMA, Snapdeal, Kalyan Jewellers, Sunstone Eduversity, and many more.  They aim to get quality and organic content from the right influencers with the best engagement. They are both, brand-driven as well as influencer-driven agencies which makes them levy a better relationship with Influencers than any other agency in India.

They are also one of the leading micro-influencer platforms in India with a broad palette of regional and vernacular content creators for niched campaigns.

INFLUENCITY

Influencity- an influencer marketing platform with over 4M profiles!

Source: Influencity

Influencity started working on the first influencer search engine with 4M profiles and a system that enables to measure each post-impact and therefore has associated with huge brands such as Samsung, Johnson&Johnson etc. It helps to solve various problems faced in the influencer marketing industry such as automating multiple influencer marketing campaigns, finding facts about every influencer in seconds and discerning if they are the right fit for the campaign, predicting results, identifying prime KPIs and analyzing influencer effectiveness in real-time for quicker, better strategic decisions and change.

WINKL 

WINKL- an influencer marketing platform with trending tools to ensure a flawless influencer campaign.

Source: WINKL

Winkl highlighted the issue of influencer marketing platforms being run manually on excel sheets and similar mechanical trackers. Winkl employs technology, as well as tools and resources, to help eliminate the duplicated tasks that come with running an influencer marketing campaign. Campaign manager, influencer insight, and campaign budget calculator are all tools that have greatly aided in the planning and implementation of campaigns. 

GRIN

GRIN- an influencer marketing hub with creators from all over the globe.

Source: GRIN

Grin is one of the leading influencer marketing platforms catering to global e-commerce brands like L’OREAL. With over 32+ million influencers to choose from, you can decide who best suits your brand campaigns. It helps you leverage reports to analyze your campaign levels, KPIs, and creator’s metrics, costs, sales, revenue and ROI. Grin also caters to all your logistics of targeted product launches in their respective niched audiences using e-commerce services like Shopify, Magneto, PayPal and many more. 

MAVRCK

MAVRCK- an influencer marketing platform with 2.7+million customer tractions.

Source: MAVRCK

Mavrck is one of the best influencers platforms suited for enterprise consumer companies and brands. It has an efficient system in play that can effectively identify fraudulent influencers and thus, ensures a clean and safe influencer marketplace. Mavrck is linked with trusted brands like Netflix, Disney, Oreo, and P&G Reebok. Its end to end relationship management ensures transparency in every step. This influencer marketing platform has creators from numerous niches and can also cater to the needs of global brands!

ASPIRE

Aspire- the best influencer marketing platform for high growth brands.

Source: Aspire

Aspire is an influencer marketing hub that acts as a haven for growth-centric brands looking to leverage not just Instagram and YouTube influencer marketing, but also niche-specific micro-influencers globally. Aspire works in three simple steps that are discover, manage and analyze. It efficiently harnesses a vast community of 6+ million influencers by virtue of interests, keywords, aesthetics, and demographics. Aspire can be better understood as an influencer CRM where entire interactions of brands with their customers, influencers, and ambassadors can be managed and stored. The most beneficial attribute of Aspire is that it helps brands in personalizing with their fans by mentioning them on their social media handles. 

KLEAR

KLEAR- an influencer marketing platform that relies on tech and software to provide you with the most authentic batch of influencers!

Source: KLEAR

Klear is one of the biggest data search engines for influencers with a database of over 900 million influencer profiles segregated into over 60 thousand niched categories. One of the benefits of this influencer marketing platform is the provision of a ‘search influencer’ icon to pick your choice in any niche category, language, country or city across the globe. Since it stores so many influencer profiles indexed within its database, it is easy for brands to understand who would be the best people for them to use in campaigns.

IVVI

IVVI- an influencer marketing platform for finding the best YouTube influencers active today.

Source: IVVI

IVVI stands for influencer and viral video insights. As the name suggests, IVVI is one influencer marketing platform you should try and collaborate with to bolster your YouTube influencer marketing ventures. The reason is that it is a technically advanced platform that uses YouTube to determine influential creators and trending videos based on the latest schematics and offers you the best creators active online. The biggest benefit that they offer is the creation of “higher impact video strategies with science” which means they provide influencer strategies with the aim of bringing you success on YouTube.

SIDEQIK

SIDEQIK- an influencer marketing platform that relies on data management to help brands pick the right influencers.

Source: SIDEQIK

Sideqik is essentially a data-centric influencer marketing platform that offers services like content creation, influencer profiles, transparent pricing tabs, and a detailed report on the step-by-step process. An essential feature that they have to offer is a wishlist of sorts, where you can finalize a list of your choicest influencers narrowed down based on demographics, influence, pricing, and of course how they fit your brand campaigns. On successfully reaching out and collaborating with this influencers platform, you are also entitled to some cool offers and vouchers! 

QORUZ

QORUZ- an influencer marketing platform with an 8 million-strong global influencer database!

Source: QORUZ

QORUZ is an influencer marketing platform that connects brands & agencies with the right set of influencers. Your campaigns can be optimized and measured through a data-driven approach. They have a database of 8 Million global influencers which includes 3 lakh from the Indian influencer’s network. 

They follow a 3 pricing model and also customize it based on the requirements. They are: 

– Planning model

– Reporting model

– Suite model (planning+reporting) 

Each subscription includes a search wizard, influencer profile analytics, campaign reporting, influencer outreach, onboarding, training, and data export. 

CONCLUSION

With the advent of the pandemic, digital marketing took a turn for the good and businesses started inclining towards customer-centric approaches. This new marketing model is much more dependent on the influencers to create awareness for their brands, due to which influencer marketing platforms have become the need of the hour. 

Having said that, social media influencers are now an important part of this information network. The reason is that, unlike advertisements that are designed to inform, the information that comes from individual influencers is organic and trusted. There are various apps created for brand collaboration such as Intellifluence, Social Book, and Octoly which makes it even easier for the influencers to connect to their target audience. 

This well-curated list of global influencer marketing platforms and mico influencer platforms in India will help brands in scaling through not just broad campaigns but also regional, and vernacular campaigns to tap into the large prospects in Tier 2 and Tier 3 audiences.

 

Youtube Partner Program: Everything you need to know in 2022

Posted on by admininfluencer

Overview:

YouTube is an American video-sharing platform that was established in 2005 and was soon acquired by Google in 2006, having seen its potential to grow. Today, YouTube comes across as one of the most powerful social media platforms with over 2.6 billion users generating a revenue of over $19.7 billion yearly.

Did you know that while the YouTube creator ecosystem generated about ₹6.8 Crore to India’s GDP in the year 2020, it currently enjoys a 467 million-strong viewership in India?

With such a high consumption rate of videos in India, YouTube has now become a common platform that users try to leverage to gain reach and ensure that the content they post reaches traction in the manner they seek.

Read this blog to learn how to formulate your own YouTube marketing strategies!

YouTube gives its users an avenue to monetize the content they post through its Partner Program. The Youtube Partner Program is a very simple added feature provided by the YouTube team for their users to monetize their efforts and creative work. 

YPP YouTube translates to the creator being a partner and the platform’s algorithm pushes their videos and channel for higher traction. This is simply done by placing a greater number of advertisements in one’s videos which automatically generates more revenue for the channel.

What is in it for YouTube?

YouTube channel monetization to generate revenue from your videos, musics and live streams.

Source: Unsplash

While there isn’t any official YouTube affiliate Program in action as of now, you can still venture into channel monetization via the YouTube Partner Program. But the question is, how is it beneficial for YouTube. Well, the platform simply takes 45% of the revenue a channel makes and leaves the rest of 55% for the creator. This leaves YouTube too with a chance of generating revenue via the YPP from creators seeking greater audiences.

How does it help your channel to grow?

YouTube analytics to track and monitor your channel traffic and growth

Source: Unsplash

45% sounds like a high proportion to share with YouTube but a bird’s eye view reveals that even the 55% of revenue generated through channel monetizations can leave creators with up to millions. But that of course depends on the quality of content and the number of subscribers that their channel can gather! 

There are six main ways of monetizing a channel and generating revenue from the content that is created.

  1. Video advertising and Youtube Premium Revenue: YouTube has a massive client base in terms of advertising. Given the mammoth-sized users of the platform, companies are willing to shred thousands of dollars for advertising on the platform. YouTube bridges this gap between companies looking for videos to place their advertisements in and creators looking to make money from the Youtube Partner Program. While there isn’t any official YouTube affiliate program, creators can still use affiliate links for channel monetization and generate revenue from their content as well. More display, overlay, and video advertisements get more views and awareness for the company and revenue for the creators thus filling this void. And to add the cherry on the cake, Youtube Partners get a part of their subscriber’s subscription fee, when the subscriber watches the partner’s content.
  2. Merchandise: Youtube Partner Program also brings its users a unique chance to sell their custom-based merchandise on YouTube to generate revenue. Loyal subscribers and followers of a channel are usually gaga over their favorite content creators. This creates a large pool of potential buyers of custom merchandise which the creators can then leverage. This feature is also a benefit of YPP YouTube.
  3. Memberships: Subscribers of a channel can pay a fee and turn into members of the channel which has some interesting perks. Creators can make members-only videos that only these members would be able to see which brings in an exclusive premium feeling. A lot of other exclusive perks such as custom emojis, badges, and access to live chats which work perfectly for community building.
  4. Supers: Another medium for generating revenue is through supers. What does ‘supers’ mean? It includes super chat and super stickers. This is not listed specifically, every creator applying to be a part of the Youtube Partner Program automatically has access to these. Super chats and Super stickers are generally the access to send live chat messages and stickers to creators doing a live stream by the viewers of the stream. Viewers have the option of sending a chat message or a sticker for a certain premium fee. There is another option called Super Thanks that gives subscribers another exciting way to exhibit their appreciation for the content whilst this becomes just another way for creators to monetize. These Supers are generally highlighted in the comment sections, such that fans can be recognized, making it easy to connect with them.
  5. Youtube BrandConnect: Youtube Partner Program also enables channel monetization by helping brands connect with creators for running campaigns in their videos. Youtube’s BrandConnect facilitates channel monetization by simply including brands advertising content in your videos or even just providing campaign management resources. Note that the creator will always retain control over the creativity and the creator has all rights to choose who he/she wants to work with.
  6. Youtube Shorts Fund: Youtube has recently come up with another way of monetizing for their Youtube Partners. It is a $100million fund that will be awarded to creators over 2021 and 2022. To indulge in this YouTube shorts monetization process, creators must be extremely dedicated to making creative and authentic content for their shorts that keeps the Youtube community and most importantly their subscribers engaged. Youtube reaches out to thousands of creators every month to tell them that they qualify for the Youtube Shorts Fund.

Want to find out more about the YouTube shorts monetization policy? Check out our article on how to leverage Youtube Short Vides for influencer marketing.

Note: You might want to learn about Google Adsense sign up as this is an essential aspect of monetizing your content.

These are some of the ways in which YPP YouTube helps creators develop their subscriber network as well as make money off it. Creators are free to avail one or more than one method of monetizing, once enrolled in the YPP.

There are other Non-monetary benefits that youtube partners receive from the Youtube Partner Program. These benefits are just the extra perks creators get for being consistent.

  1. Copyright Protection: There are many people out there who in the name of posting, pick up content from a genuine creator and post it on their page. This is a major reason why many YouTubers fail to reach a wider audience and lose out on revenue.

    Copyright Protection helps identify these thefts based on your content. Once the original creator confirms that there is theft of content, Youtube requests them to fill out a form for the removal of that video by the other party. Youtube also helps in sending out a prewritten email to the video uploader.
  2. Tools and Education: Youtube is a hub of knowledge. It is a library that caters to all the needs of creators who are genuine and working hard towards making their channel a success. YPP provides creators with access to analytics which helps them track Estimated Revenue vs Ad Revenue, Revenue per mille (revenue per 1000 views), and Cost per mille. YPP also has a huge resource deck that contains videos and documents that can help creators improve their performance. You can also monitor your channel and its performance using the YouTube Analytics tool.
  3. Creators Support Team: The Creators support team is a help forum that has qualified content creators that connect with other creators on an online platform and help them with real-time and achievable solutions to similar setbacks, providing them with information about the latest trends and new products that they can leverage.

YouTube Partner Program Requirements:

YPP YouTube, partner with them to monetize your content.

Source: Pixabay

Although becoming a partner is essentially easy as it is beneficial for YouTube as well, the platform practices very strict monitoring before approving the application of a creator. The support team manually scrutinizes every application before approving or denying the request. But what does it look for in a channel before approval?

  1. First and foremost, the platform has a rigid set of guidelines that must be adhered to such as political views, harmful or dangerous speeches, manipulative content, harassment, cyberbullying, and nudity & sexual content. Videos or channels posting content violating any of these guidelines are immediately disapproved.
  2. The channel must have a minimum of 1,000 subscribers to be eligible to apply to be a part of the Youtube Partner Program.
  3. The channel should have more than 4,000 valid public watch hours in the last 12 months which must be organically generated.
  4. The channel must also have an active Google AdSense account that is linked to the Youtube handle.
  5. The creator must make sure to sign the Youtube Partner Program terms.

These form the mandatory criteria that must be fulfilled in order for a channel to become eligible to apply to be a partner under the YouTube Partner Program.

Apply to be a part of the YPP

YouTube Partner Program for channel monetization and revenue generation

Source: Pixabay

All this information brings us to one final question, How to enroll to be a part of the Youtube Partner Program? Here’s what you need to do:

  1. Open the YouTube website and login into your account
  2. Click the top-right corner on your profile picture
  3. Open YouTube studio
  4. Go to the Monetization tab
  5. If your channel meets all the above-mentioned Youtube Partner Program Requirements, go to the Review Partner Program Tab. Otherwise, click on ‘notify me when I’m eligible.’
  6. In the Review Partner Program tab, accept the contract once you have read all the terms and conditions and click on ‘Done.’
  7. Link your Google AdSense account to your YouTube account or follow the on-screen instructions to create one.
  8. Voila! You have officially applied for the Youtube Partner Program.

After this Youtube will manually check if you meet all the requirements and if you are not violating any community guidelines. If you are found violating any of the requirements, you will be rejected from the YPP. Note that despite being rejected once, you have a chance of applying again to the program but only after 30 days. Check out this video to better understand the application process for Youtube Partner Program – How to Apply Youtube Partner Program in 2021 (for the First Time!)

Things to keep in mind while applying:

While not mandatory, there are a few sets of practices that one is advised to follow for easier approval of the application.

  1. Ensure that all the content you post follows the same theme. YouTube would prefer a channel with synonymous content rather than a channel that is a compilation of random videos.
  2. YouTube also observed the most viewed videos of a channel so as to make sure that the video is not violating any of its guidelines and is not misleading. Hence, it is advised to strictly adhere to the code of conduct.
  3. YouTube also monitors the biggest proportion of watch time that can be checked in the Analytics tab (Traffic Source Types).
  4. There is a lot of emphasis that YouTube lays on the relevance of the title, description, and meta tags of the videos of a channel before approval.
  5. The ‘Google Adsense Signup’ is an essential step for you to get paid. Take a look at the terms and conditions for a Google AdSense Signup.
  6. You must also ensure that you are following all the guidelines of the Youtube monetization policy at all times throughout your partnership with Youtube.

Can I opt-out of the Youtube Partner Program?

Yes, you can opt-out of the YPP whenever you want by going into the Monetization tab in Youtube Studio and clicking on Youtube Partner Program options in the Overview tab. Then click on ‘Leave Youtube Partner Program’ and select Proceed and confirm. By doing this you will no longer be able to monetize with YPP. Note that once you leave the Youtube Partner Program, it can take up to a few days for monetization of your videos to be completely stopped. To re-join the Youtube Partner Program, follow the instructions to apply again.

The benefits of YPP are enormous and there seems to be no reason why a Youtube creator should not be a part of this program. It just makes monetization much simpler and easier with a fair way to analyze revenue.

Leverage YouTube Short Videos For Influencer Marketing

Posted on by admininfluencer

A place for entertainment, learning, reviewing and influencer marketing, YouTube has become one of the go-to platforms thanks to the numerous forms of content it is compatible with and the sea of viewers that are available to us for reaching out. 

With about 3.5 billion daily views in India, YouTube short videos have scaled up as a hot trend that influencers need to leverage at the earliest.

According to Tubular Labs, YouTube shorts exhibits a huge growth opportunity in terms of the consumption rate pitched against the supply.

In other words, people are consuming YouTube short videos faster than creators are even uploading them. 

The following chart represents the relation between the aforementioned stats on the consumption and upload rate for Youtube shorts:

Chart representing YouTube short videos’ consumption and supply rate

Source: Tubular Labs

So, if you are an influencer looking to increase your YouTube views and subscriber count, or if you are a brand looking to get on top of influencer marketing trends, this article is for you. 

Here is a detailed guide on everything related to YouTube short videos and how you can leverage them for boosting your marketing strategies.

In this article:

  • Chapter 1: What are YouTube Short Videos?
  • Chapter 2: Youtube Short Videos and Influencer Marketing
  • Chapter 3: YouTube Shorts Requirements: Prerequisites to Embodying Ideas
  • Chapter 4: Getting Started with YouTube Short Videos
  • Chapter 5: YouTube Shorts Tags: Trending Tags on YouTube
  • Chapter 6: Making Money Out of Passion: YouTube Shorts Monetization

 

Chapter 1: What are YouTube Short Videos?

YouTube short videos are the latest short-form vertical content (slightly similar to YouTube stories) that can be created easily with any smartphone having a decent camera. With built-in digital content creation tools, you can add music, texts, animations, transitions and also regulate the speed of your video and its related transitions without having to rely on additional content editing tools.

A unique feature of YouTube shorts is that your reels and short videos can directly improve subscriber count.

On that note, let us find out how YouTube influencers and brands can upscale their outreach by using YouTube short videos.

 

Chapter 2: YouTube Short Videos and Influencer Marketing

With the advent of digitalization, social media platforms have become a roaring success,  thanks to millions of users who consume content daily. 

With this trend, influencer marketing came into the spotlight and brands began to collaborate with YouTube influencers, along with those on Instagram and other social media platforms, to personalize their products and reach out to their target audiences.

YouTube short videos are one such form of influencer marketing that can help you grow your subscriber count and improve your brand position exponentially!

How do YouTube Short Videos Benefit Influencer Marketing Strategy?

As an influencer trying to grow your Youtube channel and establish authority, you might want to focus on getting more views, likes and shares on your content. 

Well, YouTube short videos, if leveraged properly can help you achieve that!

According to a 28-day experiment, Jamie Logie analyzed the changes brought on by hopping on to the trend of YouTube shorts on his channel.

 

The following image will show you how he witnessed an exponential growth in his viewership by leveraging YouTube shorts:

Growth in View count through YouTube short videos

Source: Better Marketing (author provided screenshot)

This is still the tip of the iceberg. This trending short-form video feature has additional benefits that can help you improve your channel authority and increase your traffic but of course, eventually, it still rests on the quality and relevance of your content.

 

Let us learn about some unique aspects of YouTube shorts that make it such a reliable feature.

1. User Interface:

The page layout of YouTube short videos is designed to provide users with a direct path to accessing every element in the displayed content. Be it the number of likes the video got, comments, captions, related hashtags and also the label of the music used.

YouTube shorts displays the number of likes, comments, captions and Subscribe option

Source: YouTube

All these icons have been meticulously arranged along the edges of your screen allowing uninterrupted visibility for your content while providing ease of access to the aforementioned elements.

2. Drive Traffic:

The reels and short videos display the name of the YouTube influencers, and an option to subscribe to them without having to leave the page they are on. 

YouTube short videos highlighting the location of the “Subscribe” icon

Source: YouTube

YouTube shorts can also be used as a way of exhibiting the tone and type of content that a channel has. Moreover, if your short-form content resonates with the viewers’ interests, it could motivate them to subscribe to your channel. This would open them to every other content that you have to offer and thus, drive traffic to your videos.

3. Increase outreach:

When brands collaborate with YouTube influencers, it creates an opportunity for brands to reach out to the influencers’ loyal subscribers.

In some cases, these subscribers might even recommend content from these influencer channels to their individual circles and thereby create a ripple of outreach for your products. 

4. Time:

In today’s fast-paced world, time is of the essence. The craze for reels and short videos suggests that people are more inclined toward consuming short-form content and thus, leveraging YouTube short videos can align your digital marketing interests perfectly with the latest trends.

According to statistics mentioned in The Economic Times, about 650 million Indians will consume short-form videos by 2025.

5. Tools for better content:

The unique selling point of Youtube Short videos is the wide pallet of easy-to-use tools such as numerous filters, provisions to add captions, texts and animations to your video, and also regulate the speed and transitions. 

These tools can help you create the best version of your content without having to install separate applications or learn about digital creation.

If you understand why you should leverage YouTube short videos, let us now learn about the prerequisites to create suitable short-form content.

 

Chapter 3: YouTube Shorts Requirements: Prerequisites to embodying Ideas

YouTube short videos have minimal requirements and can be easily prepared with just a smartphone with a good camera. Having said that, there is no specific threshold number of subscribers, viewers or videos required to create this short-form video.

 

This section will tell you about all the requirements that you need to keep in mind while creating your content.

1. YouTube Shorts Duration:

A YouTube shorts duration is either one continuous video of 60 seconds or numerous 15-second videos clustered together.

This means you only have 15 seconds or 60 seconds to connect with your audience and persuade them to subscribe to your channel. Though it may sound tricky, this improves engagement and acts as a trailer for your channel’s content.

2. Device Specifications for YouTube Shorts:

You can create YouTube short videos from any smartphone with a decent camera as it is compatible with both Android and IOS devices. Moreover, you can also upload your short videos directly from a computer as well.

3. YouTube Shorts Aspect Ratio:

Ensuring that you use the right aspect ratio while creating content is crucial as this is directly related to how your video is made visible to viewers.

A common YouTube shorts aspect ratio is 9:16 which creates vertical videos similar to those on Instagram reels or Tik-Tok.

However, it is not necessary that your video be vertical as a square format (aspect ratio 1:1) is also acceptable in this feature. Ensure that you use 1920 X 1080p as the standard resolution for this type of content.

If you are clear about the Youtube shorts requirements and prerequisites, let us now journey through the process of creating your first Youtube short video.

 

Chapter 4: Getting Started with YouTube Short Videos

Here is a step-by-step guide to help you create your first YouTube Short Video:

 

  1. Open the YouTube app on your phone and tap on the ‘Shorts’ icon.

 

YouTube app displaying the shorts icon on the menu panel located to the left top corner of your screen

Source: Uploaded by author

2. Click on the ‘+’ icon at the bottom centre of your screen after which you will see a popup.

3. If you already have a video prepared and are looking to upload it, click on the ‘Upload a video’ option available in the pop-up.

YouTube short videos showing the “upload” and “create” options

Source: Screenshot uploaded by author

4. If you don’t have a video ready, you can simply click on the ‘Create a short’ icon and allow access to your device’s camera and microphone.
5. Once you have provided access to the requested parameters, you will be directed to the shorts creation page which looks like this:

6. As mentioned previously, YouTube shorts duration is defaulted to 15 seconds and can be increased to 60 seconds max by tapping on the number ‘15’ that is displayed just above the ‘record’ icon.

YouTube shorts duration highlighted by the timer located above the “record” icon

Source: Uploaded by author

7. You can adjust the speed of your video recording by tapping on the speed icon displayed to the right of the recording icon.

8. If you want a hands-free recording, you can also set a timer on the recorder which will start without you having to initiate the recording.

9. Choose an appropriate filter from the numerous options made available to you and once done, you are ready to record your video.

10. Tap on the ‘record’ icon once and after 15 seconds of recording, tap on it again for the next segment.

11. Once you have recorded your content, you can tap the checkmark on the bottom-right corner of your screen which will then allow you to preview your work and provide options to change filters, add music and texts.

12. The last step towards creating YouTube short videos is to add a title to your content, adjust the sharing settings and tap the “Upload” icon. 

13. Ensure that you provide appropriate hashtags that are related to your content and also “#shorts” so that YouTube can promote it with other shorts.

If you understand how to create YouTube short videos, here is an important element that you need to keep in mind for rendering maximum visibility to your content – YouTube shorts tags.

 

Chapter 5: YouTube Shorts Tags: Trending Tags on YouTube

Hashtags are a means of connecting your videos to a greater niche. You can use hashtags to connect your videos to the latest trends and provide improved visibility and connectivity to your content.

Thus, hashtag marketing is one essential element of content creation on YouTube that you can’t skip.

Having said that, you should also ensure that the YouTube shorts tags that you implement are not only trending but are also closely related to the content of your video. 

Here are some of the top trending YouTube shorts tags as curated by: 

1.RepublicWorld:

#youtubechannel #youtube #youtubers #youtuber #subscribe #youtubevideos #videos #subscribetomychannel #vlog #vlogger #gaming #likes #youtubecreator #youtubecommunity #explore #youtubelife #youtubegaming #music 

2. Ebuzzpro.com:

#shortsfunny #shortsasmr #shortsart #shortscooking #shortschallange #shortscomplication #shortsclip #shortscraft #shortsfootball #shortscomedy

These hashtags can differ based on the type of YouTube video you make and what niche it is related to.

An important aspect while adding YouTube shorts tags to your content is to regulate how many tags you are implementing and their nature of intent.

Hashtag Rules

Follow the below-mentioned guidelines to prevent penalties or removal of your content:

  • Never use more than 15 tags on your videos as any number more than 15 might be considered over-tagging which is not a healthy practice.
  • Avoid using offensive hashtags with the intent of abusing, harassing, or humiliating anyone.
  • Avoid using sexually loud hashtags as it may provoke Youtube to either remove your video or mark it as age-restricted thereby decreasing your visibility.
  • Always use hashtags that are related to your content instead of clustering random tags hoping to increase your visibility.

Now that we have covered all the major milestones for your YouTube short videos journey, let us dive into the most exciting part of this campaign- YouTube shorts monetization.

 

Chapter 6: Making Money Out of Passion: YouTube Shorts Monetization

YouTube has an allocated reserve of $100 million a fraction of which is distributed to those channel owners whose YouTube shorts videos rank first in the list of the top viewed videos.

If you want a chunk of this fund allocation, ensure that you meet the criteria mentioned in the YouTube Shorts Monetization rules 2021:

  1. Eligibility Criteria

In order to monetize your channel content, you need to ensure that you meet the following eligibility criteria:

      • Upload at least 1 Youtube shorts video in the last 180 days
      • Your channel must not have content implementing watermarks from third-party social media platforms or plagiarised content or snippets from movies or existing videos without appropriate editing.
      • You must reside in any one of the following countries- India, Brazil, Indonesia, Japan, Mexico, Nigeria. South Africa, United Kingdoms, United States of America

2. YouTube Shorts Monetization Policies

You must ensure that your channel follows the following Youtube Policies in order to receive any amount from the YouTube shorts Funds:

 

3. Review Criteria

Once you ensure that your channel follows the aforementioned regulations, you can apply for the YouTube Shorts Monetization Fund after which your channel will be put under review. Mentioned below are some parameters that the reviewers will be taking into account:

      • The main theme of your channel and what niche it falls under
      • Content in some of your most viewed videos
      • Some of your newest videos, their content, hashtags, captions, views, likes, etc.
      • The longest duration of watch time for videos in your channel
      • Metadata in your channel contents: for instance, title, descriptions, thumbnails, and other healthy practices on Youtube.

4. Enforcing Youtube Shorts Monetization Rules 2021

Once you have been approved according to the Youtube Shorts Monetization Rules 2021, you need to keep following the policies and rules mentioned earlier. 

If you fail to do so, YouTube will subject you to the following penalties:

      • Turn off ads from your content
      • Negate your YouTube Partner Program membership
      • Suspend or terminate your channel

Parting Words

YouTube Shorts Videos are the crux of most digital marketing campaigns and influencer marketing ventures. The increasing popularity and consumption rate for short-form content has made this a trending feature in the influencer community. Top YouTube influencers, Instagrammers and social media influencers have leveraged Youtube shorts and have also started monetizing their content.

This guide covers every aspect related to YouTube Shorts videos and how you can leverage it not only as an influencer but also as a brand looking for influencers to bolster their awareness and personalize with their target audiences.

 

Frequently Asked Questions Related to YouTube Short Videos

1. What is an ideal YouTube shorts size?

The ideal YouTube shorts size includes an aspect ratio of either 9:16 for (vertical content) or a square format with an aspect ratio of 1:1.  

Tip: Do not add any padding to your content as YouTube takes care of it while you upload your content.

The ideal Youtube shorts size is about 2MB.

2. How can I find YouTube short videos?

Open the YouTube application on your phone (Android or IOS) or laptop. Click on the “S” shaped icon labelled Shorts available in the menu panel.

You will find an array of short-form content with an option of adding shorts of your own!

3. What are the requirements for YouTube Shorts?

The only requirement for uploading YouTube shorts videos is the availability of a smartphone with a decent camera and an optional tripod stand (you are good even without it).

4. How to upload YouTube shorts from a Computer?

      • Open the YouTube app and click on the top left menu panel and click on the ‘shorts’ icon.
      • You will see a pop-up with options of “creating a video” or “uploading a video”. Choose the latter one and then browse your device for a 60-second long video with a 9:16 or 1:1aspect ratio.
      • Add a suitable title, description and implement trending hashtags that are related to the content of your video.
      • Adjust the sharing options and then click on upload.

5. What is the time limit for YouTube shorts videos?

The time limit for Youtube shorts is 15 seconds if you add a music section from YouTube’s library, and you can add numerous such 15-second videos in a section. If you don’t use Youtube music, you can create a video for as long as 60 seconds.

6. What is a good YouTube Shorts Resolution?

The ideal YouTube shorts resolution is 1980 pixels by 1080 pixels with an aspect ratio of 9:16 or 1:1.

7. Can I earn money through YouTube shorts?

Yes, you can! YouTube has allocated a $100 million fund that is to be distributed to YouTubers on the basis of their engagement with viewers and the number of views their videos get.

A Youtube creator can earn anywhere from $100 to $10,000 through their shorts videos.

Food Vlogging – A growing Influencer Marketing Niche

Posted on by yashaswini.k@socialbeat.in

The Indian food industry has seen tremendous growth in the past few years. Be it the flavourful cuisines or the novel ambiences, restaurants in India have been flourishing. The rise of culturally rich cuisine connoisseurs and cooking enthusiasts has paved the way for influencer marketing trends in social media. 

According to Tubular Labs, Videos on food trucks, street vendors and organised cuisines has gained a newfound popularity especially on YouTube:

YouTube statistics show that food vlogging videos are in demand

Source: Tubular Lab

Both food brands and influencers share some common elements such as appealing visuals, authenticity, and a loyal community, that help them go viral.

Whether someone is trying to find a recipe for a dish that they are cooking for the first time or wants to find some famous street food in India, their go-to place would be YouTube where food vloggers have answers for them.

Food vlogging is essentially making videos on either the experience of having food or making a dish from scratch. Popular food vlogs, with a massive number of following, are created most commonly on YouTube and Instagram. These social media platforms have enabled foodies and home-cooks all over the world to connect to their followers and share their art. 

 

Best Indian food vloggers on YouTube and Instagram

As consumers, we always tend to rely on reviews at the end of the day to make a decision. Customer reviews are valued by every brand. 

Restaurants especially are heavily impacted by reviews and even a single customer’s bad experience could be adverse for new ventures. 

Having said that, many new restaurants need good reviews to gain customers and hence they leverage the use of food vlogging videos in which they come up with exciting food eating challenges where influencers can compete, or get an influencer to review their cuisine and recommend it to their followers and subscribers.

Here is a list of some of the top food vloggers on YouTube and Instagram:

1.Mohamed Irfan:

Mohamed Irfan, with his Golden Play Button for achieving 1 million subscribers on his food vlogging channel on YouTube.

Source: Instagram

 

Mohamed Irfan runs one of the most popular food vlogging channels on YouTube. He has about 3 million subscribers to his channel, Irfan’s view, and his popular videos gain as many as about 6 million views.

He is known for his videos on some of the best street food in India, biryani reviews and unbelievable food eating challenges (for example, spicy street food and emptying a bucket-biryani!).

 

2.Priyanka Tiwari:

Priyanka Tiwari who has a total of 1.7 million subscribers on her food vlogging channel on YouYube and 84.1K followers on Instagram.

Source: Instagram

Another YouTuber and vlogger, well-known for her content that pivots around food and travel, is Priyanka Tiwari. She rose to popularity with her videos on traditional Rajasthani food. Her channel has videos of some of the best street food in India that you can refer to when you’re travelling. 

She has over 1.7 million subscribers and has gained views as high as 22 million for a video. People love her for her radiant personality and even received her well for her on-screen presence on Television. She was also featured as the rising digital sensation on ABP News.

 

3.Madras Samayal:

Angela Steffi, the author of the blog Steffi’s Recipes and is responsible for the 5 million subscribers on her YouTube food vlogging channel Madras Samayal.

Source: Instagram

The pandemic gave rise to many home-made cooks sharing their recipes online and such home-made cooking pages helped us create our favourite restaurant cuisines within the safe walls of our homes. 

One such food vlogging YouTube channel that has helped many Tamil people is Madras Samayal with about 5 million subscribers and views as high as 10 – 16 million. She is known for cooking traditional Tamil Nadu cuisines with simple and accurate recipes.

 

4.Farhana Suhail:

Farhana Suhail, a food influencer and connoisseur with a 27.5K following on Instagram.

Source: Instagram

Apart from YouTube channels, food influencers are growing on Instagram as well. If you’re someone who likes to explore new places in Chennai especially looking for spicy street food, you can check out Farhana Suhail’s page @newtochennai where she makes time-saving reels about them. 

She is a great connoisseur of food and fashion. You can find her describing the most intricate details of the delicacies served from some of the most under-rated restaurants in Chennai.

 

5.Deeba Rajpal:

Deeba Rajpal, a food influencer passionate about baking and sharing her recipes. She stands with her Magazine “Passionate about Baking Chocolate”.

Source: Instagram

Another Instagrammer whose page is visually toothsome and very inspiring for dessert lovers and bakers. Deeba Rajpal’s page @passionateaboutbaking is a treat for crazy dessert lovers. 

She is an author, baker, and food photographer. She shares recipes and short baking videos on her page. Her videos and photos are so aesthetic that it makes you devour the desserts through your screen. 

Now that you have been introduced to some of the best Indian food vloggers on YouTube and Instagram, you might be wondering what the secret to their success is. The following section will tell you how the food vlogging niche works and why is there a demand for such influencers in the present marketing scenario.

 

Why does it work?

Food brands leverage influencers for two reasons. Firstly, the authenticity conveyed by influencers to their audience completely takes out the salesy approach that lingers around a brand. 

Secondly, influencers have a ready-made loyal audience who are most likely to convert. It also has a ripple effect when the said audience will be liking, share, and comment on the videos which leads to a tremendous improvement in the ROI.

Research tells us that utilizing influencer marketing the food industry boosts the engagement rate and influencers bring 5x better results than regular ads. An advertising approach might not always work as it does not provoke the audience to inquire further about the content. But with an influencer, the audience tends to get curious and would want to have the same experience. 

Making this work also depends on the type of influencer a brand is collaborating with. For major food brands with consumers all over the world, macro-influencers like celebrities and food critics with a massive following would work. In this way, when a person couldn’t decide upon a brand from a pool of popular food brands, their influencer might help them with arriving at a quick decision.

With local food chains and food brands, micro-influencers make a great impact although they have fewer viewers and followers. Most micro foodie influencers are either youngsters or mothers enthusiastic about local food brands, famous street food in India, or the recent trend of completing food challenges organized by not only street venders but also popular restaurants. 

Food brands are thriving on micro-influencers as they have an extremely niche target audience which is useful to attract the local crowd.

Influencer marketing in the food industry does not put itself in a box where a community with only food content is present. Brands also use miscellaneous micro-influencers with their primary content being travel, lifestyle, or humour. 

For example, small business owners like Sunday Stir, Chocolate Dough and Butter, The Madras Kneads, etc have collaborated with @thatmalluchick who is a digital creator on Instagram and has more than 2 million followers. Another example would be Snickers collaborating with comic content creators such as @srimathi_chimu and @akil.jackson for their new ad campaign on Instagram.

 

Vlogging Tips

If you are interested in venturing into the field of food vlogging, here are some effective vlogging tips that could be of help to you:

1. Know your brand:

It is important to narrow down your interest initially. This allows your videos to stand out among the fierce competition. There’s always an audience who is going to relate to your brand, judging by the rise of ASMR videos. Make your brand unique and represent you.

2. Sort out your equipment:

Yes, the food needs to look good. But you don’t have to wait for the ideal camera equipment to start your vlogging journey. You can start with your smartphone camera if it has a good resolution. What is more important is using a tripod and a good light set-up. Get these three pieces of equipment in hand and you’re good to go. 

3. Be Consistent:

It’s advisable to upload content at regular intervals as it helps with building a base audience. Make a list of content whenever you think of one and maintain a schedule. 

It is not necessary that you stick to only food vlogging videos. If you fail to create a high quality video, you can always maintain your consistency with some zoomed in pictures of mouth-watering delicacies or add a few informative videos on the geography of food hotspots. 

Whatever you do, ensure that you maintain quality, and engage with your audience in regular intervals.

4. Collaborate with fellow Vloggers:

Food vlogging allows you to be friends with your competition. Collaborating with your fellow vloggers helps your videos to reach new audiences and spikes your views.

5. Getting Sponsors:

Instead of approaching sponsors for ads and collabs, you can start by talking about your favourite brands and tagging them in your videos. Showing brands that you’re a fan of their work goes a long way before you directly approach them. If you’re lucky enough, they might be the ones to approach you. 

Wrapping up

Food influencer marketing is growing rapidly judging by the numerous YouTube channels and Instagram pages dedicated towards food content. An ample number of food influencers have already established their names as macro-influencers and many are following the path of creating art and food. 

For many restaurants, fast food chains, and delivery services, collaborating with food vlogging channels is a go-to digital marketing strategy and they are always on the lookout for the ideal food influencer for their next big collab.

Instagram collaborations: Everything You Need to Know

Posted on by shivani.pillay@socialbeat.in

Collaborative marketing is all the rage now. With so many Indian Instagram influencers and top brands trying to grab your attention, wrapping your head around what is best for you and your brand can be quite difficult. Whether you are a small business owner wanting to grow your brand, or even a beginner venturing into influencer marketing, this article will help you understand how you can use Instagram collaborations to leverage the numerous benefits of social media for your brand-building endeavours.

Read on to find out:
What exactly are Instagram collaborations?
How to collab with influencers on Instagram?
How to collaborate with brands on Instagram?
What are the different types of collaborations on Instagram?
What is the new Instagram collab feature and how to use it!
Ideas and tips to nail your collab!

And so much more!
The Instagram collab feature!

 

Puma India collaborating with social media influencers

Source: Instagram (@influencer.in)

Instagram too has caught on to the collaboration trend and has launched a new feature. The collab post on Instagram has made this easier by adding the option to co-author your posts or reels. This means the post will show up on the feeds of all the co-authors, increasing the reach and brand awareness of all the parties involved.

 

What exactly are Instagram Collaborations?

Instagram collaborations are when one or more influencers or brands collaborate on content to achieve a common goal. This can include increased engagement, brand awareness or any other perks the parties have previously agreed upon.

It’s important to understand that picking the right Instagram collab partner makes all the difference in your campaign. Whether you want to collab with influencers or a brand, make sure you align on some basic yet essential factors.

 

Factors you should consider before picking the right Instagram collab partner:

Successful Instagram collaborations demand that you ensure certain fundamentals are met before any joint ventures. You need to consider numerous factors like having a common target audience, aligning brand images, and ensuring that the goals you aim to achieve through this collab post on Instagram resonate with your partner. 

Let’s dive deeper into these factors:

1.A Target audience/Market that is similar

Collaborations on Instagram allow you to enhance your reach by tapping into your partner’s audience. As a result, you’ll want to make sure your target audiences are comparable in terms of interests, values, and mindset.

2.Common values and brand image:

Successful Instagram collaborations must benefit both parties. Look for partners that have marketing goals and values that are comparable to yours. They’ll be more inclined to join in and you will feel more inclined to associate yourself with a partner of similar values.

3.Complementary products or services

Partnering with your direct competitor is the last thing you want. (Unless you are an influencer and want to partner with another influencer with a similar audience) so, look for a company that offers products or services that are complementary to your own.

4. Similar style and aesthetic:

When you collaborate with a partner, your posts will be appearing on their feed and vice versa. It’s best to look for aesthetics that match your own so your audience will be more welcoming to them. 

5.Follower count and engagement:

When you collab post on Instagram, ensure that your partner has a similar-sized Instagram following to you. When it comes to audience reach, this ensures that both businesses profit equally. 

 

However, in cases with a large discrepancy, other forms of compensation can usually be discussed.

Types of collaboration on Instagram:

Shortlisting the right collab partner is just as important as deciding what type of collab you want to do to achieve the best results for your campaign. 

Here are some popular types of collaboration on Instagram.

Paid collaboration:

Paid Instagram collaborations between @isbeeracarb and sundayscaries

Source: Instagram

The above image is an example of how paid partnerships work on Instagram. As you can see mentioned below her instagram handle, the influencer has notified her viewers that this post is a paid partnership with sundayscaries. 

A paid partnership is when a brand monetarily compensates its influencer for a collab. According to new Instagram guidelines, such collaborations are to be disclosed to the audience.

2. Barter collab:

Instagram collaborations leveraged by SMT and @ebony,brown

Source: Instagram

Monetary value isn’t the only perk an influencer can be offered. This includes brands sharing their products/services to the influencers and asking them to publicly review it in return, or even account takeovers where the influencer uses the brand’s Instagram account for a day thereby increasing the reach of both parties.

3. Gifting collab:

A form of gifting collaboration between brands and instagram influencers

Source: Instagram

It is a common practice during Instagram collaborations for popular brands to send PR packages or launch packages of gifts to their preferred influencers. These are chosen based on shared interests and loyalty towards the brand. Though this is usually not sent with the sole purpose of a collab, the influencers usually post about their experience with the product. This method also increases brand credibility and likability

4. Coupons, discounts, and giveaways

A giveaway Instagram collaboration where @kourtneykardash gives away products from a certain brand

Source: Instagram

Bigger brands often look for loyalty towards their products and services when they collab with influencers. Such influencers often provide giveaways, coupons, and discount codes to their audience to buy from the particular brand in turn for the same from the brand.

 

Once we’ve narrowed it down to a list of potential partners, we often think about how to ask for collaboration on Instagram. Influencer outreach and brand outreach can be two very different processes with common goals.

Let’s look at how to ask for collaboration on Instagram, as a brand:

1.Draft a Pitch:

Since we are specifically looking to leverage the Instagram collab feature, the best way to get a favourable response from an influencer is by dropping a DM from the official brand handle. 

Start by introducing the brand, a top-level pitch of the campaign and why you think the influencer would be a perfect fit.

2.Be patient:

Instagram collaborations are no easy task. Even a simple task of reaching out to influencers takes time, persistence, patience and knowing when to quit. 

Don’t expect a reply right away, because just like you, there are various brands reaching out to this influencer. Give it a few days and keep following up for a week. 

3.Understand that this is a mutually beneficial agreement:

Think about what the influencers’ goals are, what they would be interested in and compensation that will make them more likely to come onboard.

4.Keep an open mind:

You might reach out to an influencer with a certain rigid campaign and content idea in mind. While you should certainly do your part in communicating this to the influencer, keep an open mind to listen to their thoughts and ideas about how it can be improved or how they can personalise it as they probably have more experience having worked with various brands.

5.Register on Instagram influencer platforms:

There are numerous Instagram influencer platforms with many influencers registered onto them. Based on each campaign/brand needs, the platform can shortlist a set of influencers and acts as a mediator for all communications making the influencer outreach process a lot easier.

 

Having said that, Instagram collaborations from the point of view of an Influencer looking to work with a brand can be quite different.

How to collaborate with brands on Instagram, as an influencer:

Brands collab with influencers on numerous social media platforms

Source: Pixabay 

    • Organically engage with the brand’s Instagram account: 

This can show the brand that you are genuinely interested in their products/ services and values as brands try to avoid those who are willing to collaborate solely for the compensation. So go ahead and like and comment on all your favourite posts on the brand’s page!

 

    • Look for the brand’s PR contact: 

A public relations contact of a company/ brand can be found either on the company’s website or Instagram page bio. If not, you can always leave a direct message requesting interaction with one of their representatives or even pitch in your campaign.

 

    • Draft your pitch: 

Whether you decide to drop a DM or hit up their PR contact (We suggest you try both), draft your million-dollar pitch! Start by introducing yourself, the type of content you post, why you love the brand and how you would add value to the brand. 

Ensure that it is concise and quick, but don’t skip out any important details that could have otherwise won them over. Once that’s done, all you have to do is hit send!

 

    • Register on Instagram influencer platforms: 

Some platforms use an algorithm to pick influencers, while many of them encourage people with large social followings to join as influencer members. When you work with a platform, you can skip a lot of the brand outreach on Instagram 

Businesses that are actively seeking influencers, use these platforms as a customer and will approach you over the platform if you fulfil their criteria.

 

Having learnt how to collaborate with brands on Instagram, let us understand some key specifics of the campaign that both parties should be clear on.

By the end of the outreach and negotiation, make sure both parties are clear on:

    •   The products/services to be promoted
    •   Deliverables from both sides in terms of type, quality, and quantity
    •   Compensation (i.e., money, a shoutout, a free product, etc.)
    •   Expected results
    •   Time frame of the campaign
    •   Any other relevant information based on the campaign.

Signing Off

Influencer marketing has become a common inclusion in marketing strategies for most brands and companies. A highly successful means for interacting with customers and personalizing brand campaigns is through Instagram collaborations with influencers from different fields. 

Now that you know the basics on how to ask for collaborations on Instagram and what aspects you need to cater to during these joint endeavours hit up some of the top Indian Instagram influencers and start your journey to growing your brand!