E-Commerce app
Influencer Marketing
Snapdeal wanted to gain traction on Women’s Day via social media campaigns celebrating the achievements and success stories of women from across disciplines. This campaign aimed to empower women and leverage Women’s Day to spread awareness about Snapdeal’s offers on clothes and accessories that help make a bold statement.
To gain traction for Snapdeal on Women’s Day, via influencers from different fields and create awareness for the brand simultaneously.
Collaborating with young and veteran female influencers from across disciplines and highlighting their success stories through song videos on Instagram and YouTube.
We reached out to our farming influencers and had them create engaging videos where they used the Wetter weather forecasting app in their regular agricultural activities. We leveraged 5 nano and micro-influencers from niched localities pan-India and asked them to create farming videos pivoting around the effects of weather and how the Wetter app can help them in these endeavours. Such original videos that seamlessly incorporated Wetter’s app helped us add credibility to the campaign.
After an extensive brainstorming session of analysing pros and cons, we finalised Youtube and Instagram as the platforms that would be leveraged for Snapdeals social media campaigns. Our Instagram marketing strategy incorporated reels that are a great way to get higher traction and spread awareness over a short period of time.
On the other hand, we leveraged YouTube to make use of promotional ads and long-form content pivoting around Snapdeal women’s dresses and other accessories that were highlighted in our videos by influencers.
We also leveraged Instagram’s collab feature to curate collaborative videos between old and young OGs. With over 300+ influencers curating content with the hook step ideated by Snapdeal’s team, we were able to reach out to a much wider range of audiences and bolster our awareness campaign.
Female influencers who wore Snapdeal women's dresses while doing the hook step in our song video helped highlight how Snapdeal products facilitate women in exuding confidence and style.
Micro-Influencer Campaigns
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Macro-Influencer Campaigns
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