Puma is one of the leading sportswear brands in the world. Having made a mark in the sportswear community, they looked towards leveraging yoga as a medium to launch their latest Puma activewear slew of products. They sought our influencer marketing services to create awareness and traction about their activewear while making a splash in the sports community by seamlessly introducing Kareena Kapoor Khan (the brand ambassador).
Have a slew of micro and macro fitness influencers post the most exciting places where they have done yoga, showcasing Puma activewear merchandise.
Aim to garner a great reach for Puma activewear by leveraging the upcoming Yoga day.
Resonate our influencer campaigns seamlessly with the concept enacted by Kareena Kapoor Khan.
Since immediate awareness and traction were the primary objectives for which Puma sought our influencer marketing services, we zeroed in on Instagram as the perfect platform. This is because IG reels and stories have a great engagement rate and Instagram is one of the leading social media platforms in the current scenario.
The idea of our campaign was to have our fitness influencers post reels of them performing yoga in the quirkiest and funkiest locations and emphasise the fact that you can work out anywhere and everywhere.
We ideated our influencer campaigns such that they seamlessly resonate with the celebrity campaign instigated by Kareena Kapoor Khan. We took 8 fitness enthusiasts live at the same time that Kareena posted her video and created a mini-trend of our own. We also asked these influencers to post stories about their reels to amplify the campaign’s reach and traction.
We garnered a humungous amount of views and reached out to a wide audience: