Weather forecasting app
Influencer Marketing
Wetter reached out to us at Influencer.in to tap into potential prospects in the agriculture industry to spread awareness and initiate downloads for their weather and radar app. They wanted us to create engaging content involving farming influencers using the Wetter Weather forecasting app and highlighting its multi-faceted uses in farming activities to target audiences on Instagram and YouTube.
To promote their Weather forecasting app amongst niched audiences, especially in the farming industry
To increase awareness and trigger downloads for their weather and radar app
We reached out to our farming influencers and had them create engaging videos where they used the Wetter weather forecasting
app in their regular agricultural activities. We leveraged 5 nano and micro-influencers from niched localities pan-India and asked them to create farming
videos pivoting around the effects of weather and how the Wetter app can help them in these endeavours. Such original videos that seamlessly incorporated
Wetter’s app helped us add credibility to the campaign.
We structured mixed deliverables for YouTube and Instagram while focussing on YouTube as
the crux of the campaign thanks to the opportunities it offers in integrating apps and for faster traction that accelerated app downloads.
We garnered great traction throughout a wide section of our target audience based on YouTube and Instagram:
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