An integrated for fitness products and services
Influencer Marketing & Celebrity Endorsement
To establish Cultsport India as a smart fitness brand associated with holistic health and fitness services and products. The purpose of Cure.fit as an organization is to ‘make health easy,’ and the same was rightly conveyed using health influencers.
- To create brand awareness for their new products and re-brand some of the existing products using health influencers
-To mainly promote two entities as below:
Cultsport aims to make health easy by providing smart fitness products (ranging from sportswear and at-home workout equipment to cult sport cycle, nutraceutical products, and etc.)
cult.fit aims to make health easy by providing great fitness services (gyms, online & offline classes, etc.)
Instagram and Youtube are booming with content on health and fitness, and there are quite a few good health influencers on these platforms. Thus, we chose Instagram and Youtube for establishing Cultsport as a smart fitness brand to offer high-quality fitness products and services.
We executed the campaign by selecting the top fitness influencers and celebrity fitness enthusiasts whose profiles communicate effectively to their audience about health and daily fitness. We chose influencers to create content and that showcases the brand value and promote the products and services subtly. We also onboarded a varied category of creators like celebrities, fashion influencers, fitness enthusiasts, etc., but yet made the brand communication uniform and in sync.
The well-known actor Apoorva nudges her followers to use a cultsport bike as a smart and perfect workout partner.
Manav, the fitness and health influencer, showcases the ease of using workout clothes from Cultsport.
On this famous tech page, Techoob, you can find the benefits of using a smart home treadmill from Cultsport.
The famous and top fitness influencer Roy, explains the features and benefits of using the cult sport cycle.
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