Usually for a community building process, the budgets are huge. And it’s not feasible for any brand to splurge a bucket full of cash on it so easily. You need more bang for your buck!
When you opt for a big creator, it limits your audience to that of the influencer. Giving the brand lesser chances of being seen by a larger pool of other audiences. There’s less visibility and lesser scope of expanding your influencer advertising campaign as well.
As opposed to an A-lister whose audience is defined, micro-influencer marketing offers a much better community building. As there are more connections, more visibility, and it’s much a better way to engage with your audience ensuring they feel seen and heard.
Branding influencers