Education
Influencer Marketing
Skill Lync, an educational platform that offers online certification courses in India and abroad, reached out to us for scaling up their brand awareness across a wide audience. They wanted to leverage influencer marketing platforms to reach out and manage a larger multitude of people who believe in self-tutoring through online education platforms.
Collaborate with education influencers to curate engaging content pivoting around Skill Lync’s online education courses in India.
Tapping into niched audiences that believe in self-tutoring and are in search of the best online course websites for education and certification.
We zeroed in on Instagram and YouTube for Skill Lync’s influencer campaigns. Instagram, with its reels and stories, is the ideal platform for relaying new information and reaching out to larger audiences over shorter durations.
On the other hand, our YouTube influencer marketing campaign pivoted around creating more detailed and informative content that could be leveraged to seamlessly highlight Skill Lync’s online certification courses in India.
We aimed at reaching out to audiences not just across pan-India but even to those Indians who have settled abroad. We collaborated with a career-based educational influencer from London and a few education-based influencers who create awareness about the best online course websites and relevant courses in the market.
We gave these influencers creative leeway to curate content based on their style and audience preferences. Out of the education influencers that we collaborated with, two influencers integrated Skill Lync for direct promotion via reels. The UK-based influencer, however, promoted Skill Lync as a brand collaboration via a career advice reel, where he subtly plugged in the online courses offered.
Reach
Views
Engagement