Instagram is one of the most popular social media platforms today, and the sheer volume of content creators trying to stand out has left the digital space heavily cluttered with content. However, there are a bunch of Indian Instagram influencers who have been brought to the digital limelight by their creativity and talent. These Indian Instagrammers are the people who have turned themselves into spectacular creators, setting higher standards for quality content, while also helping brands create amazing influencer campaigns during the pandemic! These Indian Instagram influencers are the catalyst for the digital revolution taking place on social media platforms!
Most top Indian Instagram influencers focus on reflecting on what they are best at, which gives us categories to sort them by. The categories of Indian Instagrammers we are going to cover in this blog include:
Dolly Singh is a fashion stylist at iDiva, an internet media channel, but she is more popular for her hilarious and relatable vines and videos! She started appearing on iDiva videos and went on to be known for her character ‘Raju ki Mummy’, which became so sensational that she began creating more characters like ‘Guddi bhabhi’ and ‘Shree, the artist’. She further started creating entertaining videos for her Instagram audience, making her a sensational Indian Instagrammer.
This Indian influencer on Instagram began her career as a journalist and writer at iDiva, and started gaining so many followers once she started acting and hosting the media channel. She makes funny, honest, and unbelievably relatable videos and is especially known for her character ‘Billi Maasi’. All these contributed to her being one of the top Indian Instagram influencers out there!
Ankush is an architect turned writer/actor, who made his way to fame through another internet media channel MensXP. Besides being an excellent content writer and actor, this Indian Instagram influencer is also changing the definition of masculinity in the digital space through his makeup hacks! That’s something nobody saw coming from any of the men Indian Instagrammers.
Prajakta Koli, also know as Mostly Sane, is an Indian influencer on Instagram and YouTuber, who makes amazing video content based on real-life experiences, making her very relatable to a wide range of audiences! Prajakta’s career shot up ever since she began her YouTube channel and went on to collaborate with Bollywood celebrities and interview them on her show! The authenticity and innocence in her content are what makes her a top Instagram influencer in India!
Fashion and lifestyle social influencers in India:
This fashion icon has been conquering Instagram with her incredibly chic personal styles. Based in Delhi, Komal Pandey was awarded the ‘Best Fashion Blog 2019’ by Cosmopolitan magazine. Being one of the top fashion influencers in India, her videos include unique styling tips, hacks and also several makeup tutorials!
That Boho Girl, also known as Kritika Khurana, is a passionate fashion and beauty Indian influencer on Instagram, whose sense of style, makeup, and bubbly nature are some of the many reasons why she has a massive audience on the platform. Be it Indian-wear, western-wear, or fusion, her looks and personal style never cease to be brilliant. Doing what she loves and following her passion has made her one of the top Instagram influencers in India
Sejal Kumar is a fashion and lifestyle influencer, content creator, dancer, artist, singer, and so much more! As her bio states, she cannot be put in a single box. Her style is fun, exciting and she also has an undeniable connection with her audience, which is evident in a lot of her videos! Her fun-loving nature has made her one of the most followed Instagram influencers in India.
Masoom is an Indian luxury fashion and lifestyle influencer based in Europe. She began her journey in the social media arena as a fashion blogger and now she is the CEO of a fashion brand called Style Fiesta. Masoom is also one of the top Indian Instagram influencers reigning over the platform!
Savi and Vid are a couple who make a living out of living their best lives. Sounds incredible, right? The couple is a journalist/ photographer duo, who travel around the world and blog about different travel destinations, requisites, fashion, accommodation, and more! Being one of the top travel bloggers in India, what sets them apart from other bloggers is their passion; a driving passion for travelling and for each other. This can inspire us to live in the moment and appreciate the beauty of our world!
This young, wanderlust person not only blogs about travelling, but about travelling in style. Larissa’s posts are the epitome of quality content. They include captivating pictures of travel destinations with her personal touch to it, and useful DIY tips and tricks. Her followers are in for a treat as they witness pictures that are a class apart. Top quality content makes Larissa D’sa one of the top Instagram influencers in India.
Sahib Singh Sadana is a desi traveller who loves to discover our very own beautiful country, India. His travel destinations are predominantly within the country and the pictures that he captures are so mesmerising, it makes us want to explore our home more than ever! This Indian Instagram influencer is also a passionate scuba diver and his undersea videos and pictures, the least to say, is therapeutic.
Ganesh Vanare is a photographer who loves to travel. Now, isn’t that just a killer combination? This Indian influencer on Instagram travels across the country and captures priceless moments, making his content a real treat to our eyes. His content is not just about the aesthetics of the travel destinations, but also about the beauty of the native people there. This is what makes his blog a complete, wholesome experience!
This Delhi based self-taught baker and food blogger has been giving out great food content on Instagram. The food he makes looks scrumptious and most certainly tastes the same too, considering his large following! Shivesh is also the author of the cookbook ‘Bake With Shivesh’, in which he explains how to master the skill of food styling amongst many other concepts.
Your Food Lab is a food page on Instagram run by Chef Sanjyot Keer, who initially gained fame through Facebook for his brilliant recipes. The best part about the Chef’s page, apart from the mouth-watering pictures and recipes, is the consistency! Every day calls for a new recipe, keeping his audience constantly delighted!
Meghna is a banker turned baker, food blogger on youtube, and also one of the top Indian Instagram influencers. She also won the title of ‘Food Instagrammer 2019’ at LFEGA. Her content includes pictures of delicious food and videos in which she demonstrates her cooking style. She certainly does make it seem like a cakewalk for the audience!
Archana is a home cook and one of the top food bloggers in India, whose creativity reflects on her Instagram profile. This passionate foodie loves to experiment with different recipes, therefore enriching her followers’ feed from time to time! This influencer spreads her joy of cooking through the 10,000+ recipes she has posted online.
Fitness, Health, and Wellness social influencers in India:
Ranveer Allahbadia, also known as Beer Biceps, is one of the top Indian health & fitness influencers! This charismatic fitness enthusiast is a role model for hundreds and thousands of people who care about fitness and health. Ranveer is also a motivational speaker and lives by realism! His content throws light upon personal development as much as physical improvement, which makes him a successful Indian Instagram influencer!
Radhika Bose, also known as Yogasini, is a holistic Indian fitness influencer. She is an avid yoga practitioner who creates content related to fitness, travel and lifestyle! She is also a TEDx speaker and her videos include different fitness routines along with various yoga asanas.
Sonali Swami is an International athlete-turned-fitness guru who is also one of the top Indian Instagram influencers. She has been recognised as one of the ‘Global Women Super Achievers’ and her content is filled with inspiring wellness regimes! She is also a strong advocate of a healthy and nutritious lifestyle.
Rujuta Diwekar is a Mumbai based nutritionist who promotes health, nutrition, and wellness on her page. With a lot of us compromising on our health and nutrition more often than not, we need Instagram influencers in India like Rujuta to remind us to slow down, think, appreciate our body, and pay attention to what we consume.
We have curated the above list of Indian Instagram influencers considering attributes such as Instagram reach, engagement, profile traffic, expertise and frequency of posts, and quality of content.
So let us know if you find these Indian Instagram influencers inspiring! Also, if we have missed out on an influencer who you think should be on the list, mention in the comment section below! If you are a brand looking to collaborate with social media influencers for an effective influencer marketing campaign, influencer.in can help build lasting brand perceptions through our thoughtful and calculated influencer marketing strategy!