Instagram is one of the biggest social media platforms across the world and one of the key social media platforms for influencers. It has brought talented individuals to the forefront by providing them with a platform to showcase their creativity and connect with their audience. These Indian Instagrammers are the people who have turned themselves into spectacular creators, setting higher standards for quality content, while also helping brands create amazing influencer campaigns. You can get high octane content on their IG handles which will keep you engaged for hours.
The categories of Indian Instagrammers we are going to cover in this blog include:
Delhi-based Kusha Kapila was a writer with iDiva when her videos for the media network short her to the limelight. Her much-loved persona of ‘Billi Masi’ has contributed to her being one of the top entertainment Instagrammers in India.
Dolly Singh gained prominence for her videos for iDiva as ‘Raju ki Mummy’, and since then has been known for creating comedy sketches with characters like ‘Guddi Bhabhi’ and ‘Shree the artist’. She creates funny and entertaining videos starring relatable characters and situations for most Indians.
Currently Behensplaining on Netflix, Srishti Dixit is known for her honest and hilarious take on issues. Starting with Buzzfeed India, her relatable videos and feel-good content has garnered her a following of over 656k, with over a million views on most of her videos on Instagram.
Clever sketches, satirical videos, and relatable comedy define Ankush Bahuguna’s Instagram feed. Earlier featured in videos for MensXP and iDiva, Ankush also has his sassy mom starring in some videos. Check out his Instagram for your daily dose of humor that will leave you in splits.
Komal Pandey boasts a massive following on Instagram with her fashion therapy videos. It was back in her college time when Komal started posting pictures with Look of the Day on Instagram while working at PopXo that has now led to a following of over 1 million followers.
A full-time lifestyle influencer, Aashna Shroff started her influencer journey with her blog- The Snob Journal. She has worked with many brands in the last couple of years while building a steady following on Instagram. She posts outfits, make up and home inspiration on her Instagram which has a following of over 864K.
With over 488k followers on Instagram, Malvika Sitlani’s Instagram is an avenue for makeup tutorials and product reviews. Former India’s Next Top Model contestant and Cosmopolitan Beauty Blogger 2019, Malvika is a popular Instagram makeup influencer.
Kritika Khurana started her blogging journey with her blog ‘That Boho Girl”. She is known for her styling content, especially for Indian and fusion wear. She is a fashion and beauty Indian influencer on Instagram, whose sense of style, makeup, and bubbly nature are some of the many reasons why she has a massive audience on the platform amongst college-goers.
Siddhartha Joshi’s Instagram documents the stories of an Indian traveler around the world. This travel influencer’s account has beautifully shot images of places that will make you want to visit the places. Siddhartha’s account travelogues, travel, and photography tips, and travel product reviews and enjoys a following of over 118k.
In 2011, at 23, Shivya Nath, quit her corporate job with a dream of traveling the world. She sold most of her belongings and started traveling the world since then. A believer of slow and sustainable travel, Shivya has been featured on National GeographicGeographic Traveller India, BBC Travel for promoting responsible travel.
A desi traveler, Sahib Singh Sidana captures the beauty of India through his Instagram feed. In a post-pandemic world where travel has been limited to domestic destinations, his feed is a go-to for discovering destinations within India.
A homemaker with humble beginnings, Kabita Singh’s content reflects the same. Kabita Singh posts quick and easy to make recipes that have a massive following amongst Indian homemakers and moms looking for easy but new recipes to replicate at home.
Archana Doshi is India’s leading recipe blogger curating magic in her kitchen through her recipes. She enjoys a large following not only on Instagram but also on Youtube where she shares Indian recipes. Archana’s Kitchen is India’s leading recipe and food discovery website that gives the world credible and confident ‘DIY’ solutions for everyday cooking. It has millions of readers using the recipes and videos enhanced with rich content like menu plans, special diets, dinner ideas, lunch box ideas, and more.
Masterchef India finalist, author, podcaster, and TEDx Speaker, Chef Sadaf Hussain’s Instagram is a gold mine for lovers of Indian street food. His passion and love for food leads him to dig the stories behind the origin and discovery of some of our favourite foods on his Instagram. A consulting chef with some of Delhi’s boat-loved cafes, bistros and restaurants, Chef Sadaf’s Instagram is a must-follow for the ones looking for lost Indian recipes, food stories, and street food trivia.
Dr. Nandita Iyer’s Instagram, Saffron Trail is an answer to the prayer of all vegetarian food lovers looking for inspiration to add a twist to their meal. Her Instagram features healthy everyday vegetarian recipes that are easy to execute at home.
With over 7.5 million followers, Sahil Khan has built a fitness empire on social media. A former Bollywood actor, Sahil Khan’s Instagram is a must-follow for those into bodybuilding, workouts, and fitness advice. Sahil Khan is the recipient of the Rajiv Gandhi award for India’s fitness icon. He also owns one of the biggest gyms in the country and is counted as one of the most prominent fitness coaches in India.
Gurbani Judge, better known as Bani J shot to fame as a contestant on MTV Roadies which was followed by a stint with MTV as a VJ. She was a part of Bigg Boss 10 where everyone got a glimpse of how important fitness is for her. On her Instagram, she shares her healthy diet plan and workout videos. With over 1.4 Million followers, Bani J is one of India’s leading fitness influencers.
A mom to two kids, Sonali is an international athlete herself. She won the bronze at the WBBF Asian Championship, a fitness coach and is a 4 time TEDx speaker. Having started her bodybuilding and weight training at 37 years of age, she is today one of the top women builders in India.
Another Roadies alumni, Shweta Mehta has a following of over 491k on Instagram. Shweta is a software engineer but today is a successful bikini athlete and fitness enthusiast and is extremely popular in her online community for her bodyweight training. Apart from winning Roadies in 2017, she has also won the Jerai Women’s Physique in 2016 and represented the country at the Asian Bodybuilding Championship in 2016.
The Zumba queen, Shwetambari Shetty is known for dance fitness workouts and training programs. If you follow her, she will help you achieve your fitness goal whether it is losing some extra pounds, changing your diet, or upscaling your regular fitness routine. She is also a mom, so if you are looking for a perfect post-pregnancy workout plan Shwetambari can help you.
Who else do you think should be on this list? Tell us in the comments below!
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