Top 10 Instagram Fashion Influencers in India to follow in 2022
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In a country like India, where there is only 35% internet coverage, social media penetration has been rapid. Mobile-based social media platforms like Instagram and TikTok and its alternatives are growing exponentially. According to data from the Global Web Index (GWI), Instagram’s market penetration is around 10 million users.
Brands, especially in the fashion industry, are now collaborating with Fashion Influencers to promote their cause on Instagram thanks to the potential ‘Return on Investment’ the platform promises. In fact, Instagram has done well for many businesses, especially in fashion, beauty, and lifestyle so it makes more commercial sense to team up with Fashion Influencers.
Gone are the days when people had to wait for their monthly fashion magazine to arrive to know about the latest trends and casual outfit ideas. Fashion and lifestyle tips are now just a tap away with the growing number of Indian fashion influencers on Instagram. We had earlier put down a list of top fashion & beauty influencers in India, and now we have a specific list of lifestyle and fashion Instagrammers in India.
In no particular order, here is a list of the top lifestyle and fashion influencers in India you absolutely need to follow to be updated with the latest trends. If your search goes beyond the fashion and lifestyle industry, take a sneak peek at a list of the top Indian Instagram influencers to follow. You can also check out our detailed Influencer Marketing Guide and our 2020 survey report on influencer marketing in India.
Here are our Top Lifestyle Instagram Influencers India in 2021
1. Komal Pandey:
Source: Instagram
Komal Pandey is a name known to any and all fashion enthusiasts, for she is one of the biggest Instagram fashion influencers out there. Her content videos are beyond creative and are therapeutic to many! This Delhi-based star, one of the most popular fashion Instagrammers, has been in the industry for over seven years and has over 1.3 million followers on her Instagram handle who love her style sense and video edits. She clearly is one of the biggest fashion influencers in India and is a huge inspiration for fashion trends 2022.
2. Siddharth Batra:
Source: Instagram
Siddharth Batra is one of the few top men’s lifestyle, beauty, and Instagram fashion influencers in India. He loves breaking stereotypes and makes fun and engaging fashion and beauty-related content videos on his gram. His free-spirited nature and lovable personality have contributed to the overall quality of his outlook and have garnered him a massive audience! If you are a man and are looking for one of the top Indian fashion bloggers to follow and ideas for a men’s fashion blog, Siddharth Batra has got you covered!
3. Roshni Bhatia:
Source: Instagram
Roshni Bhatia a.k.a TheChiqueFactor is amongst the best lifestyle, beauty, and fashion bloggers on Instagram! Her style is elegant and chic and she provides her massive audience with incredibly easy styling tips and hacks as well. She is also a mother and is a true inspiration for working mothers out there. Very few top Indian fashion influencers are able to juggle their life so successfully between being a mom and a social media star.
4. Masoom Minawala Mehta:
Source: Instagram
Masoom Minawala is a Europe-based, top Indian fashion influencer and lifestyle entrepreneur. Hailing from Delhi, Masoom has come a long way from being a tomboy who excelled in football to being one of the top fashion bloggers on Instagram. Masoom, who founded the fashion portal The Style Fiesta, has close to a million followers on Instagram.
5. Ishita Mangal:
Source: Instagram
Ishita Mangal is a professional fashion designer turned Instagram fashion influencer who also dabbles in lifestyle. Her videos are quirky, eccentric, and captivating, all at once. Her out-of-the-box and unconventional way of making fashion statements and giving fashion trends 2022 sets her apart from the crowd. Ishita is also the creative director at Quo India.
6. Sakshi Sindwani:
Source: Instagram
Sakshi Sindwani is one of the leading Instagram fashion influencers in India. She is also a model and a proud advocate of body positivity and self-love. She has been featured in Harper’s Bazaar Cover, Vogue India, Grazia, and Cosmo magazines. Her content videos are informative, creative, and exciting, which has led to her massive traffic on Instagram. So, if you are looking for fashion blog ideas she could be a great source of inspiration for you!
7. Juhi Godambe:
Source: Instagram
Juhi Godambe is a popular luxury fashion and lifestyle influencer in India. She completed her masters from London College of Fashion and is currently a full-time stylist, creator, and one of the top fashion influencers on Instagram. She is also the founder of the clothing brand ‘Arabella’! Her content videos include fashion tips, beauty products reviews, and travel vlogs.
8. Aakriti Rana:
Source: Instagram
Aakriti Rana is a fashion stylist, content creator, and one of the top Indian fashion bloggers on Instagram. She is a model and has worked with multinational brands as well. She did her master’s in Fashion Design at Lancaster University and loves to blog and vlog too. Her content on Instagram is known for its creative edits and concepts and she has a massive following of over 700,000 on her Instagram handle.
9. Riya Jain:
Source: Instagram
Riya Jain a.k.a Caught in a Cuff is a Mumbai-based fashion, beauty and lifestyle Instagram influencer. Her style is very chic, aesthetic, and unique making her a trendsetter. She runs a blog Caught in a Cuff, where she gives great fashion blog ideas and writes about everything fashion, beauty, lifestyle, and travel.
10. Meghna Kaur:
Source: Instagram
Meghna Kaur is one of the top fashion, beauty, and lifestyle influencers on Instagram in India. She started off as a YouTuber and gained a lot of followers over the years and now has over a million followers on her Instagram handle. Her content includes informative and aesthetically pleasing fashion videos and styling tips and hacks.
Final thoughts on Fashion Influencers
No doubt, choosing the best lifestyle Indian fashion influencers on Instagram is a challenge. You might be looking for fashion blog ideas, specifically men’s fashion blogs, or perhaps you just want to follow the best fashion influencers in India. Regardless, we have curated a list for you that will help you stay on top of Instagram fashion influencers so that you up to your personal fashion quotient in 2022.
Read more about the influencers and related strategies at Influencer.in.
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