In a country like India, where there is only 35% internet coverage, social media penetration has been rapid. Mobile-based social media platforms like Instagram and TikTok and its alternatives are growing exponentially. Data released by Global Web Index (GWI) put the market penetration of Instagram of around 10 million users. Brands can leverage this to talk to their consumers. Thanks to the adoption of social media, brands are now moving on from brand ambassadors to social media influencers and advocates as a better alternative to reach out to their consumers. Instagram has done well for many businesses, especially in fashion, beauty and lifestyle. Gone are the days when people had to wait for their monthly fashion magazine to arrive to know about the latest trends. Fashion and lifestyle tips are now just a tap away with the growing number of fashion influencers in India. We had earlier put down a list of top fashion & beauty influencers in India, and now we have a specific list of lifestyle and fashion Instagrammers in India. In no particular order, here is a list of the top lifestyle and fashion influencers in India, you can follow to get all the tips and fashion trends. If your search goes beyond the fashion and lifestyle industry, take a sneak peek at a list of the top Indian Instagram influencers to follow
Here are our Top Lifestyle Instagram Influencers India in 2021
1.Komal Pandey: Komal Pandey is a name known to any and all fashion enthusiasts, for she is all about fashion. Her content videos are beyond creative and are therapeutic to many! This Delhi-based fashion Instagrammer has been in the industry for over seven years and has over 1.3 million followers on her Instagram handle who love her style sense and video edits. She clearly is one of the biggest fashion influencers in India.
2. Siddharth Batra: Siddharth Batra is one of the few top men’s lifestyle, beauty and fashion Instagram influencers in India. He loves breaking stereotypes and makes fun and engaging fashion and beauty related content videos on his gram. His free-spirited nature and lovable personality has contributed to the overall quality of his outlook and has garnered him a massive audience! If you are a man and are looking for one of the top Indian fashion influencers to follow, Siddharth Batra needs to be on your list.
3. Roshni Bhatia: Roshni Bhatia a.k.a TheChiqueFactor is a fashion, beauty and lifestyle influencer and among the top ones too, on Instagram! Her style is elegant and chic and she provides her massive audience with incredibly easy styling tips and hacks as well. She is also a mother and is a true inspiration for working mothers out there. Very few top Indian fashion influencers are able to juggle their life so successfully between being a mom and a fashion Instagrammer.
Masoom Minawala is a Europe based, top Indian fashion influencer and lifestyle entrepreneur. Hailing from Delhi, Masoom has come a long way from being a tomboy who excelled in football to a fashion stylist and entrepreneur. She has close to a million followers on Instagram. Masoom is also the founder and CEO of the fashion portal, The Style Fiesta, where one can find anything and everything fashion.
5. Ishita Mangal: Ishita Mangal is a professional fashion designer turned Instagram fashion influencer who also dabbles in lifestyle. Her videos are quirky, eccentric and captivating, all at once. Her out-of-the-box and unconventional way of making fashion statements and giving styling tips set her apart from the crowd. Ishita is also the creative director at Quo India.
6. Sakshi Sindwani: Sakshi Sindwani is one of the leading Instagram fashion influencers in India. She is also a model and a proud advocate of body positivity and self love. She has been featured in Harper’s Bazaar Cover, Vogue India, Grazia and Cosmo magazines. Her content videos are informative, creative and exciting, which has led to her massive traffic on Instagram.
7. Juhi Godambe: Juhi Godambe is a popular luxury fashion and lifestyle influencer in India. She completed her masters from London College of Fashion and is currently a full time stylist, creator and influencer on Instagram. She is also the founder of the clothing brand ‘Arabella’! Her content videos include fashion tips, beauty products reviews and her travel vlogs.
8. Aakriti Rana: Aakriti Rana is a fashion stylist, content creator and Instagram fashion influencer. She is a model as well and has worked with multinational brands as well. She did her master’s in Fashion Design at Lancaster University and loves to blog and vlog too. Her content on Instagram is known for its creative edits and concepts and she has a massive following of over 700 thousand on her instagram handle.
9. Riya Jain: Riya jain a.k.a Caught in a Cuff is a Mumbai based fashion, beauty and lifestyle instagram influencer. Her style is very chic, aesthetic, and unique making her a trendsetter. She runs a blog namely “Caught in a Cuff”, where she blogs about everything fashion, beauty, lifestyle, and travel.
10. Meghna Kaur: Meghna Kaur is one of the top fashion, beauty, and lifestyle influencers on instagram in India. She started off as a YouTuber and gained a lot of followers over the years and now has over a million followers on her instagram handle. Her content includes informative and aesthetically pleasing fashion videos and styling tips and hacks.
Gone are the days when brands were heavily dependent on Brand ambassadors to communicate, now they have turned to influencers who actually use the brand.
Did we miss out on your favourite Fashion and Lifestyle Instagram Influencers India?
Please let us know in the comment section, we would love to follow them for some Fashion gyan!