Food & Beverage
Influencer Marketing
Smoke House Deli has strived for over a decade to become one of the ‘go-to’ cafés for relishing European cuisines in India. They reached out to us at influencer.in to amplify their brand awareness pivoting around their recent home delivery services. Not only did they want to reach numerous households, but they also wanted more people to learn about Smoke House Deli’s door-to-door delivery services.
Create awareness about their home delivery service, especially in Delhi & Bangalore locations.
Create engaging content concepts of food getting delivered at their doorsteps, via influencers.
We collaborated with not just food influencers and bloggers, but also tapped into the rich audience bases of lifestyle influencers on Instagram. We screened out the best food and lifestyle influencers for this campaign and asked them to curate engaging reels on Instagram. These reels pivoted around how audiences can relish the exotic flavours of Italian food in India while staying in the comfort of their homes by leveraging Smoke House Deli’s latest home delivery services.
In addition, we also had these influencers curate reels centred around the beautiful ambience accompanied by the exotic European cuisines that they offer at the cafe.
We got encouraging results from these influencer campaigns pivoting around how Smoke House Deli delivers a wide menu of European cuisines. Our Influencer videos on how this latest home delivery service caters to the never-ending search for Italian foods in Indian households got amazing reach on Instagram.
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