Beauty & Skincare Products
Influencer Marketing
Sebamed aims to leverage the sales and conversion of their acne care products. For which they have made use of Instagram influencers to endorse the same. The Instagram marketing strategy is to highlight the “Acne Care” range from Sebamed products and create awareness about the products & their effectiveness.
To create brand awareness and attract consumers to try Sebamed’s acne line of products.
Promoting the cleansing foam wash and acne care gel to maximise conversions and sales.
In general, Instagram reels are engaging, and attention-grabbing and are found to have higher traction and reach among the customers. In comparison to normal videos, Instagram reels are crisp and impactful. It was found to derive immediate conversions for Sebamed products.
The top Instagram influencers and creators from the beauty and skincare domain were roped into the Instagram campaign.
They were asked to create videos showcasing the application and USPs of Sebamed’s popular acne products with their personal touch.
Sebamed also added coupon codes in the captions to attract customers and track conversions from the videos.
Sebamed made use of 1 reel and 1 swipe-up story per influencer.
The Instagram influencers were asked to incorporate website links and promo codes.
The influencers were given a brief about the Sebamed products to be promoted and were encouraged to use their creativity to come up with a final script.
To target customers from the nook and corner we reached out to diverse influencers. The below are a few top influencer campaign videos.
One of our influencer, Nisha Gupta talks about her daily struggle with acne and incorporates Sebamed products and encourages her followers to try them out.
The new mom influencer, Akriti Bhardawaj elucidates her trust in Sebamed’s products as safe for her and her baby and promotes it among her followers.
To give our Instagram campaign a colloquial touch, the well-known beauty influencer, talks about her experience with using Sebamed acne products and encourages her followers to use the same.
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