How to increase YouTube views?


Videos have established itself as the most popular source of online media. Since the introduction of YouTube in 2006, many people have taken up video blogging as a hobby, and some people have even started to pursue this as a full-time profession.

Now, video blogging (popularly known as vlogging) is one of the popular marketing trends. These days, brands, as well as influencers, have started using videos to connect with their audience. There are lots of low cost ways to create amazing videos and now Youtube as well as Facebook allow for Live Video streaming as well. But, no matter whether you are an influencer or a brand, just creating amazing videos is not enough. To increase the number of views you get, you need to know a lot of other things related to YouTube videos, like sharing, writing great descriptions, etc.

We have compiled a few tips that will help to increase your YouTube views organically.

Name your video title and file appropriately

One of the main things that you must avoid is naming files with random numbers or alphabets. If your video is about styling a white dress, then you must have your video named as “how to style your little white dress.” By doing so, your video will come in search results related to how to style your little white dress, how to style white dress, white dress, etc.

fashion blogger

Also, make sure that you give a relevant and catchy title to your video. Your video’s title must inspire people to click and view. For example, the fashion vlogger, Scherezade Shroff, has named her white dress styling video as “How to Style One White Dress in Many Ways!” Titles like this will definitely inspire people to click on the video and watch it.

Use appropriate description and tags

The tags and the description you use can also help in making your video show in the search results. Therefore, in the available space, try to give as much information as possible and incorporate the keywords wisely in the description box and tags.

travel blogger

For example, in this video by travel YouTuber, Siddharth Joshi, the description and tags are clear and well-defined, so when someone searches using keywords like “things to do,” “Chennai travel,” etc., his video will show in their search results.

Share your video wisely and immediately

As soon as you upload a video, share it on YouTube. Furthermore, use the power of social media to share your YouTube video with your social media followers. Be it a blog or a video, sharing it on social media will definitely amplify your content’s reach.

By sharing your video on Facebook and Twitter, you not only reach out to a wider range of audience but will also be able to know the pulse of your audience as people are more active and responsive on social media sites like Instagram, Facebook, etc. Alternatively, you can promote your video by sharing them on your blog (Blogger, WordPress, Tumblr, etc.), via email, and on Google+ as well.

social share

Edit your videos professionally

One of the main things that you need to learn to be a successful YouTuber is to edit your videos professionally. Remove long pauses, external noises, and any other distractions in the video. Furthermore, to make your videos more interesting, add some music.

However, refrain from using copyrighted music if you are planning to monetize your YouTube channel. Stick to public domain music or the ones from the YouTube library.

bloopers

To make your videos more interesting, add credits and bloopers at the end of the video. This will make sure that your viewers are watching the videos until the very end.

Link one video to another – Annotations

Annotations are the best way to increase the views of your video. They help in linking one video to another. They can also link a video to your playlists or channels. This way you can make people keep watching your videos for hours together by linking all the relevant videos together.

annotations

You can also create a playlist of similar videos, so that when your audiences search for a particular video, the related playlist shows up on the search result.

Ask people to like, share, and subscribe

This is a no-brainer. By subscribing to your channel, your viewers will get instantly notified about any new video you post so that they can view it immediately. Furthermore, when they share your video, their friends in social media platforms will know about your work. This way, you not only get new followers, but they are also most likely to share about your work to their friends. Your videos, in turn, will get more views.

subscribe option

Comment in trending videos often

When you make hilarious, meaningful, or heartfelt comments on other YouTubers’ videos, there are high chances that people will visit your channel. Also, take part in challenges and tags organised by other YouTubers in your circle. This will definitely increase your fan base and views. Finally, take inspiration from famous and trending videos to know what works and what doesn’t.

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Do read our case study on how some of these youtube optimization ideas were used for Sony Music India. What are the other tips that you follow to get more YouTube views? Share it with us in the comments section below.

Srilakshmi Indranesan
About me

A post graduate in computer science and engineering, Srilakshmi followed her childhood dream to become a writer. With over 5 years of experience in content writing and editing, she enjoys creating quality content every day. A published author, a lifestyle blogger, an emcee, an avid reader, a fashionista, and a solo traveler – that’s what she is to the world. To her close ones, she is a chatterbox and a blatantly honest person. With the solo aim to strike more things off her bucket list, she currently studies French and travels in her leisure.

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