Right Types of Influencers for The Different Marketing Funnel Stages

If you often confuse the sales funnel with the marketing funnel, then all you need to know is: ‘Marketing Funnel deals with advertising, to give the leads a reason to come buy a brand’s product or services. Whereas, the Sales Funnel deals with how to make those leads buy often, thus making them a loyal […]

Creating Awareness For TataCliq Via Influencer Marketing

  About Tata CliQ Tata CLiQ is a leading E-commerce company, belonging to the Tata group and based out of Mumbai, Maharashtra. Tata CLiQ sells a variety of products on its platform ranging from Electronics, Fashion, Footwear to Accessories. Tata CLiQ also has a luxury counterpart called Tata CLiQ Luxury which offers products from premium […]

Top Fashion YouTubers in India to Follow in 2022

A dupatta to match your favourite kurta at a cousin’s wedding, a trending sherwani for Diwali or the outfit you should wear on the first day of office, men and women alike, have always turned to Indian fashion YouTubers for the best advice. Everyone has their preferences when it comes to choosing whom they want […]

Top 11 Health Bloggers & Fitness Influencers to Follow in…

For a long time now, fitness has become less of an option and is gradually developing more into a standard of lifestyle. Be it for our yearly bodybuilding goals, or implementing healthier lifestyles, we have started searching for the right motivation and guidelines to better our lives. And, a sea of health bloggers and fitness […]

Top 11 Beauty Influencers in India in 2022

The age of influencers is rampant in 2022 and there are ways we can leverage this to our own advantage. Not just the generic Instagram influencers but also others who have carved their niches such as beauty and lifestyle influencers. In this blog, we discuss in detail some of the top beauty bloggers in India. […]

Top Indian Instagram Influencers to Follow in 2022

The rise of instagram as a platform has brought talented and skilled individuals or should we say “Influencers” to the forefront by providing them with a platform to showcase their creativity and connect with their audience.  Who are the top Indan instagram influencers to follow in 2020?  Well, we have curated a fine list of […]

3 Brands That Proved Influencer Marketing Campaigns Don’t Always Work!

Picture this. You are scrolling through Instagram, Virat Kohli’s latest post catches your eye. He is sporting some cool new kicks and you instantly look it up. The fitness blogger you religiously follow just posted about an all-new energy supplement, and since you trust their expert opinion, you go ahead and place an order for […]

Top 17 Tech Bloggers in India To Follow

Do millions of neurons go haywire inside your brain when you chance upon a new breakthrough in technology? Do you scrounge the internet looking for the latest tech trends? Do you want to know about tech gurus who can fetch you all sorts of insights? If you are thinking  ‘yes’ while reading the above lines, […]