#SwiggyStarHunt – Partnered with Tik Tok Influencers to Drive Employee…

   Hit 100M+ views on Tik Tok by leveraging vernacular marketing for Swiggy Star Hunt campaign Founded in 2014, Swiggy is the most popular and largest online platform for food ordering and delivery in India. Based out of Bengaluru, India, the company was operating out of 100 cities across the country as of March 2019.  Swiggy […]

Leveraged Vernacular Influencer Marketing to Achieve 1 Million+ App Installs…

Founded in 2016, KhataBook is a popular online app that aims to help the small and medium-sized business (SMB) sector manage all types of transactions using their digitized ledger service. Available for Android devices in 10+ languages, KhataBook approached us with the objective of reaching 1 million downloads on the Google Play Store. And we […]

Problems faced by influencer marketing and solutions for each one…

The marketing landscape in India has undergone tremendous changes since the advent of influencer marketing.  This new-age digital concept runs on the age-old formula of word-of-mouth marketing, making it the most effective branding tool for all sectors. Hence, companies have realised the importance of allocating adequate budgets to deploy fool-proof influencer marketing campaigns in order […]

Tips to follow to be a successful parenting influencer

After having spent a decade in corporate communications, my life was going in the desired direction and then pregnancy happened. The Champa Tree (aka TCT) was conceived in the month of May 2014. Around the same time as my son’s birth. In the initial years, both the blog and my son required my utmost attention. […]

Top 21 Instagram Beauty Influencers to Follow in 2021

With every fashionista always on the lookout for expert beauty advice, we bring to you the top 21 beauty influencers on Instagram, who are the perfect source to help with some great DIY hacks and Know-Hows on almost anything that falls under the category of beauty! Looking great and feeling great walk hand-in-hand and there […]

Top Luxury Influencers in India

For all those who believe in living large and luxury is your way of life, we have put together a list of top luxury bloggers belonging to different categories for you to follow. Read on! Each of these blogs listed below have been carefully selected based on the following parameters: Expertise & Frequency of Blogging […]

A beginner’s guide to start vlogging using mobile phones

Blogging in the form of a video is called vlogging. The purpose or objective behind a vlog varies from one individual to another. While some people start vlogging as a hobby, some use vlogs to make money by selling their ad space and eventually aspire to become a YouTube partner. To start vlogging, you don’t […]

Advanced Instagram Influencer Marketing Techniques for FMCG brands

Influencer marketing today is one of the most effective digital marketing techniques to help brands connect with their audience. Multiple sectors and industries have witnessed the power of influencer marketing across social media platforms and in particular Instagram. FMCG brands, too, have adopted Instagram influencer marketing to boost sales and create brand awareness. However, in […]