Please enter your name

Please enter a valid name

Please enter your email

Valid Email please

CHAPTERS

CHAPTER 1


Research on what it takes
to be a successful blogger

In simple terms, blogging is an act of putting our thoughts in the form of words. Due to the rapid phase of technological development, blogging has become an important means of communication. Blogs have become a vital platform for sharing, informing and brainstorming ideas. Wondering how to become a blogger? Here’s a handy guide for you.

There is a huge difference between a good and a successful blogger. A successful blogger is one who has unique capabilities and qualities that make him or her stand out from the crowd.

Traits that you need to possess to become a successful blogger:

PASSION

Becoming a successful blogger is not just about having good writing skills, but it’s also about transforming your skills into a career. Successful bloggers are those who have a great passion for what they write. The only driving force that will help you in pushing boundaries is your love for writing. Your growth in the blogger industry becomes much easier when you write about things that fascinate and interests you.

Organization skills

Irrespective of the nature of your profession, time management and proper organisation skills are two important factors that determine your success. A successful blogger is very well organized with a proper plan and schedule. Be it brainstorming ideas, developing your content or promoting your blog, make sure you maintain a proper schedule to ensure discipline for your writing. This is very important to produce high quality engaging content and maintain your readership.

Perseverance

You cannot expect overnight success through blogging. The most important factor that differentiates successful bloggers from others is that they continuously strive to invest their time and energy into developing something new and unique every day. Some content might work; some may fail; while some will give you average results. You must make it a point to learn from your mistakes and constant persevere to give your best. Have you heard of the phrase ‘slow and steady wins the race?’ This is indeed the key to becoming a successful blogger.

CREATIVITY

Being creative is a feather on the cap for successful bloggers. It is quite impossible to satisfy your readers with the same old routine of content. They are sure to leave your blog and move to the next. You must be innovative and experimental to offer your readers something fresh and new every day. Creativity in blogging does not only apply to craft your content, but you should also focus on incorporating out-of-box ideas for other important elements for your blog such as design, layout, audience feedback etc.

PERSONALITY

What distinguishes one blogger from another is his or her personality and voice. A successful blogger should possess a unique style that makes him or stand out from the crowd. Defining your personality and setting a tone is crucial to fighting competition in your blogging career. The power of your voice will make the audience connect with your content at a totally different level. So, if you wish to touch the emotional chord of your readers, then being yourself is the only solution. Expressing your personality through your blogs adds originality and authority to your content. Being original is a great way to earn the trust and love of your readers.

NETWORKING

Wondering on how to start a successful blog with a large audience? You need to connect with like-minded individuals in your industry to create more visibility for your work. Networking with well-known bloggers in your niche not only helps you in promoting your work, but it is also a great way to update yourself with the latest trends and developments in the blogging industry. A great way to add credibility to your blog is by guest posting. By leveraging your blogger network, you can invite experts from your niche to write interesting content for your blog.

voracious-reading

It is important to develop a proper reading schedule before you start your research on how to become a blogger. Reading helps a great deal in understanding the art of storytelling. There is no better way to captivate your audience than weaving a piece of information in the form of a story with interesting twists and turns. Also, this is a great way to enhance your vocabulary and develop your narrative style. Remember ‘Those who tell the stories rule the world.’

Sense of humour

While learning how to start a successful blog, you must ensure that you are not taking up the role of a teacher by providing dull content to your readers. The purpose of your blog should not be just to inform and educate, but it should also focus on entertaining your audience. By weaving interesting jokes and anecdotes, you can package your content with a fresh perspective. Humour is undoubtedly one of the most effective ways to grab the attention of your readers. Nobody is born with a good sense of humour. It is a skill that can be developed over some time.

CHAPTER 2


Build a roadmap to start a blog

Since you are a newbie in the world of blogging, it is a common tendency that you are bombarded with a lot of information on how to become a blogger. At this stage, it’s normal to get confused. You might wonder where to start or what is needed before you start a blog. We have everything covered for you.

The roadmap to build your blog

Find your purpose

Every successful blogger will have a clear objective or a purpose while starting their blog. From educating and informing to running a business and building a brand, there are a plethora of things that a blog can do. It is always a good idea to have a motive in mind so that you strategise your blogging according to the nature of your objective.  Every step you take towards building a successful blog must be taken keeping in mind your objective or the result. For instance, if your purpose is to earn money through blogging, then you need to chart out a proper plan with the necessary details on how you can make it happen. Before you start a blog, learn from the inspiring stories of great bloggers who have started from zero and ended being successful bloggers.  Try to understand their blogging strategy, the common mistakes they made, the challenges faced by them and how they handled criticism.

Identify your niche

Now that you have understood ‘why’ you are starting your blog, it’s time to define your ‘who’. Identifying your niche completely depends upon your area of expertise. In other words, you can fix your target audience based on your subject matter. While narrowing down on your topic, it is important to choose something that you are familiar with. It is always a good idea to list out a few options so that you can find out what works and what will not. An ideal way to do this is by analysing the competitors in your niche. As a beginner, you need to pick a specific target audience from a broader niche market. For instance, if you are passionate about gardening, you can start a blog on a specific area of gardening such as urban gardening or organic farming at home.

Understand your audience

Once you identify your area of expertise, the next step is to understand your audience. Connect with people who share similar interests and observe their needs, wants and desires. Think from the perspective of your readers on what they actually want. Take a look at your demographics – Is your content catering to parents, college students, new moms or entrepreneurs? For instance, if you are a parenting blogger, you need to craft content that can establish an emotional connect with young parents. For an in-depth analysis of your potential readership zone, you can leverage data from surveys, polls and interviews. This will not only give you detailed insight on their demographics, but will also help you understand what your readers wish to read through your blogs.

For instance, one of your primary goals can be how can you hit first 1000 subscribers in a month. How long does it take to complete the first ten blogs can be yet another goal for a beginner in blogging.

Set up achievable goals

You are sure to get lost in the world of blogging if you don’t set yourself a set of specific goals. As a beginner, you need to build a roadmap with a set of achievable goals for a specific timeframe. The goals can be set on a weekly, monthly and yearly basis. Since you are a beginner, it is always a good idea to start with achievable short term goals. A basic understanding of these parameters will help you get a clear cut idea on how to become a blogger. Few of the goals you can set include:

Find something to sell

If you are wondering how to become a blogger and get paid, then it is time you learn about affiliate marketing. Apart from providing information, you can use your blog as an opportunity to sell your products or sponsor brands that are relevant to your content. There is no better way than affiliate marketing to generate money through blogging. For best results, you must ensure that your content strategy is in sync with your affiliate marketing strategy.  For instance, if you have a blog on baking and you wish to conduct online baking courses, you can make people register for your course by inserting its affiliate link in any of your blog posts. What is important to note is that you need to use the right blog post to promote your course.

Create your email list

Email marketing is the most powerful tool to grow your network and audience.  The greatest advantage of e-mails is that it gives you a competitive advantage to help you create a close relationship with your audience.  The first step in building a successful email marketing strategy is to create your email database. While understanding how to start a blog, it is also crucial to prepare an email list based on visitors to your blog. You can also take the help of your blogger network to create a list of potential readers and subscribers. For a beginner in blogging, an email newsletter is the best medium for a more personalised and targeted form of communication. Maintaining a fixed schedule and having a well-established strategy is crucial to growing your traffic through email marketing. Monthly or bi-monthly newsletters can be sent to your network with the most popular blog updates.

Apart from following a set of rules and regulations and building a roadmap, believing in your gut instinct is also an effective way to become a successful blogger. As a writer and author, you are the only person who knows your audience in and out. Intuition, empathy and relatability are some of the key ingredients to create appealing content. Now, let’s focus on how to start a blog using the right blogging platform.

CHAPTER 3


Select a blogging platform
that’s right for you

Your blogging platform determines the visibility and performance of your blog. As a beginner who is understanding how to become a blogger, you need to choose a blogging platform that is easy to operate and requires less coding skills.  As a beginner, you can opt for a free subscription and later upgrade into a paid service when you progress in your blogging career.

Top blogging platforms to consider:

WORDPRESS.ORG

From powerful designs to innovative features, WordPress offers the best of everything at no cost. The greatest advantage of this blogging platform is that it is an open source platform that will help build your blog within a few minutes. Once you sign up with the WordPress self-hosting provider, you will achieve full authority over your website. It gives you the ability to control every aspect of your blog. It is indeed a useful platform in the sense that it provides 54,000 free plugins that will help you to incorporate features like community forums and online stores. Also, WordPress offers a wide range of SEO plug-ins to enhance the visibility and reach of your website.

BLOGGER

If you want to become a successful blogger, it is not necessary that you need to be tech-savy. There are excellent blogging platforms that cater exclusively to non tech-savy users. One such free blogging platform is Blogger. To start a blog using blogger, all you need is a Gmail account. Blogger is an extremely user-friendly platform and can be easily operated without any technical skills. Additionally, this is a reliable platform that offers robust security mechanisms managed by Google. There are pre-built templates customised for uploading your content and photographs. Blogger also gives you an extra edge by allowing you to add widgets and edit HTML.

MEDIUM

Medium is a top blogging platform that focuses exclusively on reader experience. Evan Williams is one of the co-founders of Medium who also co-founded blogger before it was taken over by Google. The greatest advantage of Medium is that the author can publish posts using customised layouts. You have the option to change the theme of the post according to the nature of the content. Another striking feature of Medium is its blog editor which lets you edit the content of your blog. Although Medium is a free platform, there are several subscription models that you can choose from for customised layouts and themes. If you are wondering how to become a blogger without any technical skills, then Medium is the best blogging platform for you.

WORDPRESS.COM

Started in 2005, WordPress.com is a blog publishing forum offered by Automattic. This venture was started with the aim of expanding blogging services to a much wider audience that does not require the advanced features of self-hosted WordPress. It is an economical blogging platform that helps beginners cut costs on server and domain names. They have three models of subscription namely: Personal, Premium and Business. If you opt for a personal plan, you can enjoy features like a customisable domain name, customer support services and native advertising powered by WordPress.com. Premium and Business plans give you access to additional storage space, back up options and endless scope of customising your content. 

Wondering what is the difference between WordPress.org and WordPress. com? Here’s a ready reckoner for you to make the right choice.

WordPress.org Vs WordPress.com

WIX

Wix is a user-friendly tool to create high-quality websites. Any business can build an innovative website using simple drop and drag editing tools. What is so unique about Wix is that you have access to 500+ in-built templates to enhance the look and feel of your website. This interesting tool was developed in 2006 to help companies create websites with no coding skills. A separate interface called Wix blog app helps you create a blog hosting platform for your business. Wix is a blogging platform that is exclusively dedicated to people who want to build a brand out of their blog. There are several paid services which can be subscribed to if you want to create a complete online store.

TUMBLR

Tumblr is a popular blogging platform that is best suitable for short form and clickable content. What makes Tumblr stand out from other blogging platforms is that it offers a micro-blogging interface with exclusive tools for reblogging and in-built social sharing tools. Using this free blogging platform, you can get a sub-domain for your blog that can be upgraded to a premium domain in the future. When it comes to layout and design, there are several paid templates which you can incorporate to enhance the aesthetics of your blog.

If you want to build a successful blog through Tumblr, then make sure you complement your content with interesting visual elements like GIFs, infographics, memes, polls and quizzes.

Stringly

If you want to build a simple blog along with a functional website, then Strikingly is the best blogging platform for you. It is a great blogging platform for a simple website without worrying too much about technical specifications. The best aspect of Strikingly is that it offers a wide range of in-built blogging tools like RSS feed, analytics, subscription and social bookmarking.

If you are planning to sell your products or services, you can create one-page sites that will help to keep your home page uncluttered, neat and easy to navigate. The free version of Strikingly also offers 5 GB data storage and round the clock customer support. For beginners who are looking for a simple blogging interface, Strikingly would be a solid blogging platform to explore.

Site123

Site123 is a basic blogging platform that is ideal for beginners who are planning to create a personal blog to record his or her life experiences. Due to the absence of complex features, it is a great platform that is easy to build and use, especially for beginners who lack technical knowledge. Some of the basic features offered by Site123 are blog post schedules, comments control, specific templates for each blog post and social media sharing.

When you sign up for free on Site123, you can enjoy a storage capacity of 500 MB and IGB of bandwidth. Also, you have a variety of free and premium apps to boost your traffic, thus reducing your dependency on external tools.

After going through the list of popular blogging platforms, you might be wondering which one is the best choice for you? Just ask yourself a few questions before taking a decision:

  • What are the technical skills that I possess?
  • Am I looking to build a basic or an advanced blog?
  • How will my audience find me?

These questions will help you choose an ideal blogging platform.

CHAPTER 4



Choose the right blogging
tools to stay productive

You may be wondering about how to become a blogger, but you might not be aware of the fact that there are certain smart tools that can help you begin your blogging journey. There are some blogging tools for beginners that you need to consider to boost the traffic and quality of the blog. From producing error-free content and appealing headlines to optimising your blog and promoting it, these blogging tools play a huge role in building a brand out of a successful blog:

Top blogging tools to get you started:

Grammerly

Just like the name, Grammarly is one of the most prominent blogging tools of 2019 that lets you edit the grammatical errors in your content. This grammar-checker is one of the must-have blogging tools for novice bloggers. The best part about Grammarly is that it is available as a Word plug-in as well as a Google Chrome extension. Apart from making your content error-free, Grammarly also offers you a wide range of vocabulary to enhance the flow and the quality of your content. Furthermore, it focuses on punctuation and sentence structure. This is a great editing tool which is extremely user-friendly and free to install. All the newbies out there who are looking for ideas on how to become a blogger should make sure that they opt for this best blogging tool to keep their grammatical errors at bay.

google analytics

Once you publish your blogs, you need to know if you are getting any traffic. Google Analytics is the best blogging tool to understand your blog traffic. It is indeed a handy tool that helps you make a close analysis of your content. Firstly, it shows you the statistics and top performing blogs. This gives you a clear understanding of where you need to improve – whether it your design, layout or content strategy. Secondly, you can also get the number of views of each blog. It offers an insight into the average time spent by the readers on your blog. A striking highlight of Google Analytics is that it gives you a comparative study of your blogs at two different periods. Additionally, it also helps you get an elaborate view of your audience.

Yoast SEO

Optimising your blog is an important task that you need to undertake to boost traffic and enhance the visibility of your blog. An excellent tool to perform this function is Yoast SEO. It helps you find the right keyword and helps you optimise the blog for that particular keyword. Yoast SEO is one of the most useful blogging tools that is extremely user-friendly. It is available as a plug-in and is best suitable for WordPress themes. Apart from keyword optimisation, Yoast SEO is one of the popular blogging tools for beginners to manage the slug as well. It also takes care of the readability issues of your content.

Blog topic generator by HubSpot

Your blog is dead if you don’t have an eye-catchy headline or a blog title. If you do not create innovative blog titles, your readers will lose interest and move on in search of other blogs. Most writers go through writer’s block and at this point, crafting a headline is indeed a herculean task. A great way to solve this problem is by using the blog planning tool called Topic Generator by HubSpot. This blog topic generator will help you create an appealing caption in no time. All you need to do is insert the necessary keywords, and HubSpot will give you the appropriate blog titles. In this way, you can generate blog topics for a week or a month.

Quora

Networking is an important component to establish yourselves as a successful blogger. Quora is one such social networking platform that allows you to connect with like-minded people at a more personal level. The best part about this blog planning tool is that it is free. By providing backlinks to your blog content, you can generate a lot of organic traffic. Apart from this, it is an amazing blogging tool to get fresh content ideas for your blog. This is mainly because it consists of a diverse range of people. Many successful bloggers are using Quora as a blogging tool to identify long tail keywords which otherwise cannot be found through Google Adwords Keywords Planner.

Google docs

When it comes to smart blogging tools of 2019, Google Docs is a great pick. It is one of the most frequently used apps of the G-Suite. What is striking about Google Docs is that it lets you create and edit documents on the go. Unlike Microsoft Word, Google Docs are automatically saved and the problem of data loss can be avoided. Also, it’s so easy to share a document at the click of a button. It has a user-friendly interface and offers a plethora of templates to choose from. Working on Google Docs helps you save a lot of time and allows you to work on multiple blog posts at the same time. Google Docs is an excellent choice for the proper organisation and formatting of your content bank.

Paperrater

PaperRater is a blogging tool that helps you perform functions such as grammar, spelling and plagiarism checks. This tool is based on an evaluation system that will rate you for the readability of the content. PaperRater supports content in any format like Microsoft Word, Word Pad or notepad. It is free, but you can avail advanced features if you opt for the paid premium versions. An exclusive feature offered by PaperRater is a vocabulary interface to help you enhance your content with different synonyms of a word. Above all, it is extremely quick and user-friendly, making it a go-to blogging tool to leverage.

Stock images

There are certain blogger tools and widgets that you need to incorporate to enhance the look and feel of your blog. A blog becomes successful not just because of its content, but the visual elements such as images and design as well. You can use Stock Images to make your page look playful and attractive. A great way to increase your page views is by adding vibrant pictures and video content along with the text. Blogs with mere content look boring and dull. Some of the popular sites that offer high quality images free of royalty are Pexels, Tookapic and Unsplash.com. If you want to go for a premium paid service, Shutterstock is a great blogging tool to explore.

CANVA

For novice bloggers who are not well-versed in Photoshop or any other photo-editing software, Canva is a must-have blogging tool. Canva is a simple graphic design tool that helps you create stunning designs using drag and drop mechanisms. You can create gorgeous images on your blog posts using millions of in-built templates. The best part about Canva is that it is compatible with WordPress and lets you create beautiful pictures in no time. Apart from inbuilt templates, it also offers thousands of innovative fonts, background colours and layout designs.  Canva is indeed a storehouse of design elements that are free.

Emailer tools

Email marketing is an important aspect that determines the reach and visibility of a blog. It is crucial to maintain a on-on-one relationship with your readers. A well-established email strategy will help you market the right content to the appropriate target audience. There are several emailer plugins available for novice bloggers. Some of the prominent and user-friendly blogger tools and widgets for emailers are mailchimp.com, SumoList builder and MailPoet. According to the nature of your blog, you can decide on the template and the frequency of your emailers.

All the blogging tools mentioned above play a huge role in promoting, optimising and enhancing the reach of your blog content. You need to pick the right blogging tool to achieve the desired results. If you want to become a successful blogger, it is always advisable for tools that are economical, easy to use and highly compatible with your blogging platform.

CHAPTER 5


Create a content marketing strategy

So, what distinguishes an average or a mediocre blog from a successful blog? The answer is pretty simple. Certain blogs can stand out from the crowd as they have a powerful content marketing strategy. Having a content creation strategy not only helps you achieve your long term goals, but it also helps you deliver consistent messages for your target audience. To maintain workflow and keep your blog organised, it is important to have a content roadmap for your blog. If you are figuring out how to become a blogger with a power content marketing strategy in 2019, here are a few elements you need to focus on:

Tips to keep in mind while creating a content marketing strategy

Decide on the frequency of your blogs

This is an important stage where you need to find out the frequency of your blogging. You need to consider a proper schedule and target that is realistic and achievable. One of the things that you need to consider to keep your audience engaged is to post your blogs at regular intervals. Decide on whether you are going to blog once a day or thrice a week. According to the nature of your audience and blog topic, you can change your frequency and schedule once in 3 months. A striking feature of popular blogs is that they are not regarded for the number of posts in a month, but the quality and consistency.

Creating the right blog categories

For beginners who are learning how to become a blogger, it is always a good idea to categorise your blogs as and when you post it. But, after a point, you can witness a clutter in terms of your blog categories. Some of the categories may be highly relevant and some might not. In such a case, you need to undertake a proper audit to identify if you have assigned the appropriate categories for each of your blogs. Ensure you have 5-10 categories for your blogs. The categories can be created by understanding the likes and dislikes of your audience. Check out the posts which have got the maximum likes and comments and then decide on your categories. For instance, if you are a home décor blogger, you can have categories like Design, Art & Events, Around the World and Home Décor.

Strategise your blog topic ideas

When it comes to an effective blog strategy, keywords are everything. You need to identify the right keywords to rank your blog at a top position. It is difficult to get consistent traffic for your blog if it does not have an adequate ranking in search engines. For effectively optimising your blogs, you need to identify keywords that are less competitive, but with a low ranking score. Once you have decided on your categories, brainstorm for blog topics that are relevant to each category using keywords that have high search volume. For example, if you are brainstorming on how to create a content strategy for a health & fitness blog, you need to come up with at least ten blog topics under categories such as lifestyle diseases, weight loss, diet plans and yoga.

Watch out for important events

Wondering how to create a content strategy with innovative ideas? The best way is to pay attention to the latest trends and important events around you. Also, keep a track all the important dates of special events and festivities. For instance, if you are a food blogger, you can create blogs on interesting cuisines for a particular festival. In case, you are a technology blogger; you need to constantly watch out for the newest launches of gadgets in the world of technology. Another way to create an engaging content strategy is by collaborations and partnerships with renowned organisations in your area. Partnering with a tradeshow or an art exhibition is a great way to build visibility and traffic for your blogs.

Make an editorial calendar

A content calendar is an important component of your content creation strategy that gives you an insight into your workflow. It helps you keep track of the important timelines that you need to keep in mind for the effective organisation of your blog content. Ideally, a high quality content calendar will also have schedules for social media and email marketing strategies. Trello is a great tool for beginners to prepare a well-organised content calendar. Google Calendar is also yet another tool for preparing your blog calendar. As you progress, you can explore innovative tools with advanced features like CoSchedule.

Social media strategy

Content amplification is an important aspect of your content marketing strategy that focuses on driving growth and traffic for your blog. The best way to do this is by using the various social media platforms like Facebook, YouTube and Instagram. As you launch your blog, it is also important to open your social media accounts. Social media sharing count is also a useful parameter to analyse the quality of your blogs. The biggest advantage of having a social media strategy is that it helps you deliver the appropriate content for each target audience. This is possible because of the different targeting options available in all the major social media channels.

Multilingual content

Multilingual content is the need for the hour. Your blogs need not be in English only, you can start your blog in any vernacular language. For instance, if you are a real estate blogger, you can offer innovative regional content on the real estate trends of a particular area. This will give you the first mover’s advantage to stand out from the other bloggers in your niche. By 2021, 90% of the internet users in India would be the native Indian speakers. If you want to stay relevant in the blogging space of India, you need to offer your readers high quality localized content.

Review and update your blog strategy

Once you establish yourself in the blogging landscape, you need to constantly monitor and update your content marketing strategy. You need to look out for areas that require improvement. Also, identify the key areas that are doing extremely well. While you create a schedule for your content strategy, make sure you create timelines for blog audit too. Auditing your blog at regular intervals helps you understand the key areas that require a complete revamp. A successful blogger always strives to stay relevant, and one of the best ways to do this is by measuring the impact of your posts on your audience. Analytical tools play a huge role in this. This helps you get deep insights on what type of content works and what does not.

The main criteria that determine your success in the field of blogging are your content marketing strategy. If you want to build a business out of your blog, this technique is the best way to increase your blog traffic and generate quality leads. You must always remember that it takes time and effort to build an effective content marketing strategy. Multilingual content is the need for the hour. Your blogs need not be in English only, you can start you blog in any language. For instance, if you are a real estate blogger, you can offer innovative regional content on the real estate trends of a particular area.

CHAPTER 6


Partner with an influencer
marketing agency

When you were researching about how to become a blogger, have you ever wondered about how you can transform your passion into a profession? Then, we will tell you how you earn a living out of a successful blog. The best way to earn money as you scale up in your blogging journey is by collaborating with a reputed influencer marketing agency. One of the perks of partnering with influencer marketing companies in India is that they help you collaborate with a wide range of brands that are specific to your niche. Here are a few reasons to tell you why every successful blogger must consider partnering with an influencer marketing agency.

Top reasons why you should partner with an influencer marketing agency

Grows your network

Although content marketing tools help a great deal in increasing your visibility, brand collaborations are the next step that you need to consider to take your blog to the next level. Expanding your community is one of the most important advantages of being a part of influencer marketing campaigns. Influencer marketing campaigns not just help you grow your audience, but it gives you a unique opportunity to build meaningful and profitable relationships.

Builds your credibility

Being an influencer in the world of blogging is definitely one of the biggest landmarks in your blogging career. When you were thinking about how to become a blogger, you would have also wondered about how you can turn your writing into a trusted voice for the people. Influencer marketing campaigns give you the opportunity to do that. Your readers look up to you and value your opinions and ideas. This is the main reason why bloggers need to research and identify the key issues that are widely discussed and prevalent among the people of your niche. As a representative, it is your responsibility to address and provide the necessary solutions through your blogs. At this stage, you not only become a successful blogger, but you have also created a brand of your own.

Expands your horizon

Engaging in influencer marketing campaigns as a successful blogger is a great way to expand and elevate your creative ability. Partnering with brands indeed has a huge impact on the content marketing strategy of your blog. When you partner with brands, you automatically tend to make amendments in your blog strategy to create brand-centric content.

If you want to be a part of an influencer marketing campaign, then there are a few key parameters that brands look for in a successful blog:

How will an influencer marketing agency help bloggers?

Discover brands

If you are a beginner in influencer marketing, then it is always a good idea to enroll yourself as a micro influencer with an influencer marketing agency. They act as a guide to help you discover brands in your niche. All you need to do is to submit your complete portfolio to a reputed influencer marketing agency. Depending upon the number of subscribers and the quality of your content, the agency will allocate an appropriate brand for your first collaboration. Once the relationship is built, you will get the opportunity to work with a plethora of brands that are relevant to your niche.

Acts as the first point of contact

The chances of you getting discovered by brands are always higher when you partner with influencer marketing companies. The influencer marketing agencies offer the right brand for the blogger after analysing his or her capabilities. Also, the agency acts as the first point of contact between the brand and the blogger. Before you become a part of an influencer campaign, the agency will guide you on how to go about your content strategy using the important brand guidelines depending upon the goal and objective of the influencer campaign.

Gives you Feedback

The best part about partnering with an influencer marketing agency is that they are equipped with specialised analytical tools to track the performance of your content. You can get deep insights on what kind of posts are doing well and what is not. This is a great way to understand areas that require your attention and immediate action. They also guide you on how you can enhance your organic traffic using specialised SEO tools and tactics.

Maintains a proper payment schedule

Payment delays are one of the most important challenges that influencers and bloggers face on a day-to-day basis. The best way to overcome this challenge is by partnering with an influencer marketing agency. They maintain a proper database and schedule to facilitate timely payments for the influencers and bloggers once the campaign is completed.

Grow your blogging career with influencer.in

If you want to create engaging blog posts and become a part of interesting brand stories, then you need to consider a reputed influencer marketing agency like influencer.in. By logging in to influencer.in, you become a part of a network of 25,000 social media influencers and bloggers. Influencer.in has an extensive database of influencers and bloggers specialised in areas like technology, lifestyle, fashion &beauty, personal finance, target=”_blank”>parenting, tiktok, YouTube, food and fitness.

Once you are selected to be a part of an influencer marketing campaign, you will be intimated about upcoming campaigns through an automated system. Such a mechanism is implemented to ensure a hassle-free journey for both the parties involved in the campaign – the top bloggers and the brand. Influencer.in is also a user-friendly app with a single window mechanism to ease the processes like content sharing and measuring the impact of the influencer marketing campaign.

Blogging is an area that is here to stay and will never die. What you must remember is that you must put your heart, soul, and energy to make it big as a successful blogger. So, what are you waiting for? Are you ready to build your empire in the world of Internet? The time is NOW!

Comments
Bakya yas
2019-05-09
Very useful guide, Thanks for sharing the guide..!




ENQUIRE NOW
E
N
Q
U
I
R
E