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Influencer marketing has taken the world by storm. If you have not already utilized it for your brand, you should


How can an influencer marketing strategy help a new brand penetrate the market?

As a new brand, it is highly essential to follow a full-funnel marketing approach. This can be kickstarted with a

  June 22, 2020

6 Ways to Develop a Killer Content Marketing Strategy for your Startup

Whether you’re about to launch your startup soon or already have an established presence in the industry, developing a content

  June 12, 2020

Why influencer campaigns are rapidly growing, inspite of the COVID-19 crisis

Coronavirus, also known as COVID-19 has left the world at a standstill with over 1.9 million cases worldwide leading to

  May 26, 2020

Top TikTok Influencers in India in 2020

Top TikTok influencers in India Founded in 2012 and launched in 2016, TikTok was a highly engaging video platform with

  May 22, 2020

5 Ways Your Brand Can Leverage Viral Challenges During A Lockdown

As people turn to social networking apps and websites to fight boredom as they remain in lockdown, a number of

  May 15, 2020

Collaborated with Influencers to Promote the End of Season Sale for Forum

Forum Shantiniketan is one of the most happening malls in Bangalore and has always come up with an array of

  May 15, 2020

Influencer Marketing 101: Your definitive guide to promoting your brand

Influencer marketing is a highly effective way of marketing a brand and one of the growing trends in the country.

  May 8, 2020

Collaboration with Influencers to showcase the latest product line for Bewakoof

About the company Founded in 2012, Bewakoof is a lifestyle fashion company rendering chic, contemporary Indian in innovative and distinctive

  May 4, 2020

How to use influencer marketing to spread awareness on COVID-19

COVID-19 has witnessed people flock online as they lead their lives in the confines of their homes for an indefinite

  April 28, 2020

Why Influencer Marketing will have an interesting 2020 in India

The Premise In marketing it is a well known fact that consumers would devote their time ergo their hard earned

  April 20, 2020

Leveraging Influencer Marketing for Wonderchef’s campaign #DearManHoldThePan Around Gender Equality

Wonderchef is a leader in cookware and kitchen appliances, marked by their hallmark German quality standards, Italian craftsmanship, and relentless

  April 16, 2020

#LeaveYourCarBehind Campaign for Uber to create awareness through influencers about reducing pollution

#LeaveYourCarBehind Campaign for Uber to create awareness through influencers about reducing pollution Uber is one of India’s leading ride-hailing firms,

  April 7, 2020

#SwiggyStarHunt – Partnered with Tik Tok Influencers to Drive Employee Engagement

   Hit 100M+ views on Tik Tok by leveraging vernacular marketing for Swiggy Star Hunt campaign Founded in 2014, Swiggy is

  April 7, 2020

Leveraged Vernacular Influencer Marketing to Achieve 1 Million+ App Installs for Khatabook

Founded in 2016, KhataBook is a popular online app that aims to help the small and medium-sized business (SMB) sector

  March 26, 2020
Problems faced by influencer marketing and solutions for each one of them

Problems faced by influencer marketing and solutions for each one of them

The marketing landscape in India has undergone tremendous changes since the advent of influencer marketing.  This new-age digital concept runs

  March 18, 2020

Tips to follow to be a successful parenting influencer

After having spent a decade in corporate communications, my life was going in the desired direction and then pregnancy happened.

  March 16, 2020

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