As we approach the end of 2017, it is time to look back at the top influencer marketing campaigns of the year. From advertising on social media to content marketing, 2017 has witnessed a plethora of campaigns that have kept us on the edge of our seats. However, influencer marketing has emerged ...

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2017 was in many ways the year of content. Marketers were increasingly beginning to realize the importance of a comprehensive content marketing plan in their overall marketing strategy. Content marketing extends much beyond the scope of traditional advertising. It offers a unique way for your ...

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In 2017, influencer marketing on Instagram grew to a $1 billion business and this number is projected to double by 2019. A casual scroll-through on Instagram, the most important channel for influencer marketing, will throw up a large number of posts with popular hashtags like #ad or #sponsored ...

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Remember the days when people used to ask for your phone number if they wanted to reach out to you? Today, they’re much more likely to ask you for your Instagram handle instead. Instagram has exploded into one of the biggest social media platforms today, with 500 million active daily users. ...

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For a business to flourish, you need to reach your consumers in a way that inspires trust. Gaining your consumer’s trust is the only way to establish a long-term relationship with them. Since trust is the real currency of marketing, businesses that are not trusted, do not grow. One of the ...

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