Being an influencer and building your network as a blogger, in today’s day and age, is not an easy job. From constantly uploading quality content on leading social media platforms to engaging with your audience and growing your followers list, it is a round-the-clock job which demands a lot of ...

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As we approach the end of 2017, it is time to look back at the top influencer marketing campaigns of the year. From advertising on social media to content marketing, 2017 has witnessed a plethora of campaigns that have kept us on the edge of our seats. However, influencer marketing has emerged ...

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2017 was in many ways the year of content. Marketers were increasingly beginning to realize the importance of a comprehensive content marketing plan in their overall marketing strategy. Content marketing extends much beyond the scope of traditional advertising. It offers a unique way for your ...

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In 2017, influencer marketing on Instagram grew to a $1 billion business and this number is projected to double by 2019. A casual scroll-through on Instagram, the most important channel for influencer marketing, will throw up a large number of posts with popular hashtags like #ad or #sponsored ...

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