Client Case Study: Hike Messenger


Popular worldwide as a leading instant messaging service, Hike Messenger is a home-grown startup founded in December 2012. As of January 2016, Hike Messenger had over a 100 million registered users as part of their platform.

In March 2018, the team at Hike was launching a new Discover platform on their app. With this platform, influencers can expand their social reach by interacting with Hike’s 100 million-user database.

As part of the launch, Hike approached Influencer.in with the idea of inviting 1000 influencers to share content on their new platform. This provides a win-win situation for both parties – Hike would receive an opportunity to grow their brand and the influencers would be able to increase their visibility.

Hike Discover campaign

To kick-start the Hike campaign, we identified influencers who can potentially partner with the brand. We reached out the influencers who already had at least 3000 followers in Instagram. We brought on-board 1000 influencers over a period of 45 days starting in March 2018. While the influencers involved did not receive any monetary incentive, we received an overwhelming response to the invitation.

We created a video in-house that held all the details of the launch. You can take a look at it here

Deliverables

As part of the campaign, the selected influencers were asked to:

  • Download the Hike App
  • Share your Hike Id with us
  • Post content for 5/7 days in a week over next 3 months (which means 20-25 content pieces in 1 month)
  • Become an active user by posting regularly over the next three months

Campaign Results

Overall the campaign was a massive success as was the launch of Hike’s Discover platform. In addition, the app received high engagement from the user base and all the influencers involved increased their visibility.

Hike Messenger Case study

 

Hike Messenger Case study

 

Influencers were successfully able to increase their follower base and received daily cash rewards in their Hike wallet based on their engagement numbers.

If you haven’t yet jumped on the influencer marketing bandwagon, what are you waiting for? Influencer marketing is one of the latest trends in digital marketing. Today, several brands have witnessed first-hand the power of influencer marketing. Head over to influencer.in to find the perfect marketing strategy for your brand.

Mrinali Fernandez
About me

Mrinali is an English Literature graduate from Stella Maris College and a Broadcast Journalism graduate from the Asian College of Journalism. She previously served as a reporter with NDTV at their Bangalore bureau. She hates when Writer’s Block tries to hamper her creativity. An avid reader, Mrinali’s free time involves curling up with a novel or innumerable manga. Her taste in music oscillates between bands like Breaking Benjamin, Bad Suns and Avenged Sevenfold, and Kpop. She is obsessed with all things Japanese and Korean, and also has an unhealthy chocolate addiction.

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