Meet the Team

Suneil Chawla

Co-Founder

Suneil Chawla is a Commerce graduate from Loyola College and an MBA from IIM Ahmedabad. Prior to co-founding Social Beat, he founded Koolkart.com, a social ecommerce and price comparison engine. He has worked extensively in Marketing and Technology, with management consultants Bain & Co, across Boston, Singapore, Mumbai and Delhi. He’s part of the Executive committee of the IIM Ahmedabad Alumni chapter in Chennai. Suneil loves to Travel, for work and pleasure.

Vikas Chawla

Co-Founder

Vikas Chawla has past experience as a Product Head, Digital Head & National Brand Manager at TI Cycles. In his previous role, he worked as an Executive Assistant to Mr. MV Subbiah, Murugappa Group and Chairman, National Skill Development Corp. He is a management graduate from London School of Economics (LSE), and a business graduate from Loyola College. He enjoys cycling and everything digital. He is the Foodie in the office, always on the lookout of new restaurants for our team lunches.

David Appasamy

Head - Brand and Strategy

David Appasamy comes with an experience of over 35 years in companies like ITC Ltd, Mudra DDB and Sify. Technologies covering Business Strategy, Brand & Marketing Management, Digital Marketing and Audience Engagement. Served on the Multi-stakeholder Advisory Group (MAG) advising the UN Secretary General on Internet Governance in 2010 and 2011. Co-Chair, International Chamber of Commerce's Task Force on Internet & Telecoms Infrastructure & Services from 2006 to 2011.

Anuradha Nair

Head – Social Media Innovation

Anuradha has formerly worked with the Confederation of Indian Industries (CII) & has close to a decade of experience in marketing and creative writing. An advertisement fanatic since childhood, she knows all the ads, taglines and campaigns of all major brands by heart. When she is not busy obsessing over social media strategies she enjoys reading, writing travelogues and watching spoofs. She loves to talk and narrate stories all the time which has led many of her colleagues to slowly walk away!

Abhishek Kumar

Head – Bangalore

Abhishek is a graduate from IIM Ahmedabad and Prior to his MBA, he has had stints with TCS and Tata Steel. He idolizes Rahul Dravid & his philosophy in life is simple- “Whatever the mind can conceive, it can achieve. Instead of worrying about things not in your control, Dream & chase your passion.” A published poet and a sports-buff, he reads on diverse topics and genre in his part-time. A really jovial person to hang around with; you know he is the go-to guy when you are bored.

Rachna Ganatra

Head – Business Development & Strategy

Rachna is a Business Development & Strategy Consultant. Her work experience of over a decade encompasses Marketing Analytics and Business Development in multiple verticals, i.e. Technology, Healthcare, FMCG and Ecommerce. Her ultimate mantra in life, she says quoting Marianne Williamson, “Atonement means putting love first.. in business as well as everything else”. An avid movie and theatre buff, she is also very social. If you suddenly realise the office has become noisy, you know who the culprit is.

Panisa Shah

Head – Creative

Panisa is a graduate with top honors in Electronic Media and has completed a diploma in marketing management. Art has been a part of Panisa’s life since her childhood and she loves to use bold colors and abstracts. Living by the mantra “Passion drives perfection”, she aims to be recognized amongst the top creative designers in the world. In her freetime, she is an artist, a shopaholic and a cook.

Purushothaman K

Head – Design

Purushothaman has a decade of experience in web and graphic design, he has honed his graphic designs skills to produce the wow effect with ease. With quick turnarounds and plenty of work, Purushothaman, manages to still live with his mantra “Live and make others happy”. During the weekends, he enjoys playing cricket, watching movie and driving like the Fast & Furious cast!

Karthikeyan

Android Application Developer

Karthikeyan is an experienced Android Application Developer. He has developed 2D Animation oriented projects, Chat Applications projects and has indepth
knowledge in AND Engine Concepts. He also very passionate about creating mobile UI designs in Adobe PhotoShop and Illustrator. In his spare time, he enjoys creating challenging Android Applications and Playing Video Games. His mantra is “When your work is good, It will speaks automatically in front of the world”.

Ravichandran

Sr. PHP developer

Ravi is a web developer with 5 years of experience in internet industry, He continue to dedicate his time in producing professional, innovative and creative solutions for a multitude of clients. He likes photography, long driving with unknown destination and adventure lover.

Radhika Chhabria

Sr. Influencer Marketing & BD Specialist

Radhika has completed her graduation in Marketing Management from M.O.P Vaishnav College for Women, Chennai. Her previous role was at an Audit firm and she is very comfortable with numbers. She believes, its not what we get, but who we become and what we contribute that gives meaning to our lives. Outside of work, she loves exploring the world of make up and is a huge MAC fan.

Ashika Austin

Influencer Marketing Specialist

Ashika Austin is a VisCom graduate from Loyola College and post grad in Communications from Women’s Christian College. Despite having had projects at Radio Mirchi and Vijay Television she has always had a natural predilection towards everything digital. She is a public speaker and a member of Toastmasters International and has taught Public Speaking courses. Some killer coffee and music is what sets her mood for the day. Loves reading and is high on spirituality. Is an ardent fan of Metapsysical sciences and a quotes aficionado. Coldplay, Cappuccino and some great conversation are three of her favorite things.

Shashank

Manager – Business Development

Shashank is based out of Mumbai. He is ambitious & has a passion to work for startups. He has previously worked with Haptik and helped them scale from 8 to 250 people in a duration of 22 months. He also co-founded a company called ‘Robojunkies’ during his college and an Active IEEE India Volunteer. His philosophy is life is really simple – Life isn’t waiting for the storm to pass.. it’s learning to dance in the rain. He is a conscientious person who works hard and pays attention to detail. He is always keen to work great learning environment and relish a challenge building value and setting processes across departments.

Nandita Raman

Manager – Content

A journalist by profession, Nandita likes to call herself a writer who talks a lot. A published writer, she has more than three years of experience in writing, reporting and editing in leading newspapers and magazines. She enjoys writing about people and bringing out their unique stories. When she is not busy writing, Nandita enjoys driving, reading, quizzing, shopping and cricket.

Ayesha Rafeeq

Sr. Content Specialist

Ayesha is an engineering graduate who goes to her “happy place” when she writes. She has worked with Chennai’s leading fashion and lifestyle magazines and also written content for various academic platforms ranging from kindergarten to university level. Apart from writing, she loves watching sit-coms and catching up on celebs on social media.

Anuradha Nair

Head – Social Media Innovation

Anuradha has formerly worked with the Confederation of Indian Industries (CII) & has close to a decade of experience in marketing and creative writing. An advertisement fanatic since childhood, she knows all the ads, taglines and campaigns of all major brands by heart. When she is not busy obsessing over social media strategies she enjoys reading, writing travelogues and watching spoofs. She loves to talk and narrate stories all the time which has led many of her colleagues to slowly walk away!

Radhika Chhabria

Sr. Influencer Marketing & BD Specialist

Radhika has completed her graduation in Marketing Management from M.O.P Vaishnav College for Women, Chennai. Her previous role was at an Audit firm and she is very comfortable with numbers. She believes, its not what we get, but who we become and what we contribute that gives meaning to our lives. Outside of work, she loves exploring the world of make up and is a huge MAC fan.

Ashika Austin

Influencer Marketing Specialist

Ashika Austin is a VisCom graduate from Loyola College and post grad in Communications from Women’s Christian College. Despite having had projects at Radio Mirchi and Vijay Television she has always had a natural predilection towards everything digital. She is a public speaker and a member of Toastmasters International and has taught Public Speaking courses. Some killer coffee and music is what sets her mood for the day. Loves reading and is high on spirituality. Is an ardent fan of Metapsysical sciences and a quotes aficionado. Coldplay, Cappuccino and some great conversation are three of her favorite things.

Purushothaman K

Head – Design

Purushothaman has a decade of experience in web and graphic design, he has honed his graphic designs skills to produce the wow effect with ease. With quick turnarounds and plenty of work, Purushothaman, manages to still live with his mantra “Live and make others happy”. During the weekends, he enjoys playing cricket, watching movie and driving like the Fast & Furious cast!

Panisa Shah

Head – Creative

Panisa is a graduate with top honors in Electronic Media and has completed a diploma in marketing management. Art has been a part of Panisa’s life since her childhood and she loves to use bold colors and abstracts. Living by the mantra “Passion drives perfection”, she aims to be recognized amongst the top creative designers in the world. In her freetime, she is an artist, a shopaholic and a cook.

Karthikeyan

Android Application Developer

Karthikeyan is an experienced Android Application Developer. He has developed 2D Animation oriented projects, Chat Applications projects and has indepth
knowledge in AND Engine Concepts. He also very passionate about creating mobile UI designs in Adobe PhotoShop and Illustrator. In his spare time, he enjoys creating challenging Android Applications and Playing Video Games. His mantra is “When your work is good, It will speaks automatically in front of the world”.

Ravichandran

Sr. PHP developer

Ravi is a web developer with 5 years of experience in internet industry, He continue to dedicate his time in producing professional, innovative and creative solutions for a multitude of clients. He likes photography, long driving with unknown destination and adventure lover.

Abhishek Kumar

Head – Bangalore

Abhishek is a graduate from IIM Ahmedabad and Prior to his MBA, he has had stints with TCS and Tata Steel. He idolizes Rahul Dravid & his philosophy in life is simple- “Whatever the mind can conceive, it can achieve. Instead of worrying about things not in your control, Dream & chase your passion.” A published poet and a sports-buff, he reads on diverse topics and genre in his part-time. A really jovial person to hang around with; you know he is the go-to guy when you are bored.

Rachna Ganatra

Head – Business Development & Strategy

Rachna is a Business Development & Strategy Consultant. Her work experience of over a decade encompasses Marketing Analytics and Business Development in multiple verticals, i.e. Technology, Healthcare, FMCG and Ecommerce. Her ultimate mantra in life, she says quoting Marianne Williamson, “Atonement means putting love first.. in business as well as everything else”. An avid movie and theatre buff, she is also very social. If you suddenly realise the office has become noisy, you know who the culprit is.

Anuradha Nair

Head – Social Media Innovation

Anuradha has formerly worked with the Confederation of Indian Industries (CII) & has close to a decade of experience in marketing and creative writing. An advertisement fanatic since childhood, she knows all the ads, taglines and campaigns of all major brands by heart. When she is not busy obsessing over social media strategies she enjoys reading, writing travelogues and watching spoofs. She loves to talk and narrate stories all the time which has led many of her colleagues to slowly walk away!

Radhika Chhabria

Sr. Influencer Marketing & BD Specialist

Radhika has completed her graduation in Marketing Management from M.O.P Vaishnav College for Women, Chennai. Her previous role was at an Audit firm and she is very comfortable with numbers. She believes, its not what we get, but who we become and what we contribute that gives meaning to our lives. Outside of work, she loves exploring the world of make up and is a huge MAC fan.

Shashank

Manager – Business Development

Shashank is based out of Mumbai. He is ambitious & has a passion to work for startups. He has previously worked with Haptik and helped them scale from 8 to 250 people in a duration of 22 months. He also co-founded a company called ‘Robojunkies’ during his college and an Active IEEE India Volunteer. His philosophy is life is really simple – Life isn’t waiting for the storm to pass.. it’s learning to dance in the rain. He is a conscientious person who works hard and pays attention to detail. He is always keen to work great learning environment and relish a challenge building value and setting processes across departments.

Nandita Raman

Manager – Content

A journalist by profession, Nandita likes to call herself a writer who talks a lot. A published writer, she has more than three years of experience in writing, reporting and editing in leading newspapers and magazines. She enjoys writing about people and bringing out their unique stories. When she is not busy writing, Nandita enjoys driving, reading, quizzing, shopping and cricket.

Ayesha Rafeeq

Sr. Content Specialist

Ayesha is an engineering graduate who goes to her “happy place” when she writes. She has worked with Chennai’s leading fashion and lifestyle magazines and also written content for various academic platforms ranging from kindergarten to university level. Apart from writing, she loves watching sit-coms and catching up on celebs on social media.