Here’s what the 2023 Influencer Marketing Report Covers:

  • The Rise of Short-Form Videos
  • What Influencers want from Brands
  • How brands went about Influencer marketing in 2023
  • Trends seen in 2023
  • The Rise of AI in Influencer Marketing
Key Points:

  • 80% of influencers prefer long-term brand relationships rather than one-offs
  • YouTube Shorts emerged as a preferred platform with 51% of influencers creating content on it
  • 77.8% of brands said that influencer marketing is a “must-have” component of their digital marketing strategy.
  •  About 39% of brands said influencer campaigns allow them to target a niche audience.

Get your copy of the IMR 2023