Forum Mall Purple Run
Brief: Forum Mall has launched its iconic campaign- The Purple Run, which is taking place again this year for 7 Forum Malls spread across 6 cities in India (Chennai, Bangalore, Hyderabad, Mangalur, Mysore, Udaipur). The marathon will flag off 20,000 runners at 4 AM on Sunday,30 Sep 2018. The marathon would end on the same day at 10 AM. The ticket price varies from Rs 500-Rs 1000 depending on the categories with zero convenience fee for senior citizens above the age of 55 years and kids below the age of 12 years. The distances covered in the race would vary by 3 km, 5 km, 10 km & 21 km. Through this campaign, they aim to throw light on Alzheimer’s which is the 5th leading cause of death in people over 55 years of age. This run aims to raise awareness about Alzheimer's so that people can recognize it and procure the right treatment for a better tomorrow and help beat the stigma associated with mental illness in our country. As a Social Media Influencer based out of Chennai you are invited to be a part of this event and cover it on your Social Media Channels.
Goals: Cover the event on facebook and instagram
Do able: High quality posts on Instagram covering the purple run( static or a video) Posts with description of the purpose of the event Use hashtags
Don't: Posts of low quality
Deliverables: 1 instagram post with multiple stories of the event 1 facebook post
Apply till: Sep 22nd, 2018
Eligibility: A sports/health and fitness/lifestyle Influencer in Chennai