In the 13 years since it first launched in 2005, YouTube has transformed from just a video sharing platform to the second largest search engine in the world. Today, YouTube has 1 billion active users every month, with 225 million in India alone. With the huge opportunity for exposure that ...

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For a business to flourish, you need to reach your consumers in a way that inspires trust. Gaining your consumer’s trust is the only way to establish a long-term relationship with them. Since trust is the real currency of marketing, businesses that are not trusted, do not grow. One of the ...

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