In the past, every marketing channel, like T.V, Print, Radio, etc., has helped retail brands understand and cater to the needs and demands of their customers. Therefore, when it comes to understanding and influencing consumer behaviour, retail brands always have the upper hand. However, the ...

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  Social Media today has become more than just a nifty platform to connect with peers across the globe; it’s now one of the most used mediums for advertising and business promotion. One such platform; Instagram, is climbing the ranks as a highly popular advertising and promotion ...

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