The marketing landscape in India has undergone tremendous changes since the advent of influencer marketing.  This new-age digital concept runs on the age-old formula of word-of-mouth marketing, making it the most effective branding tool for all sectors. Hence, companies have realised the ...

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PayTM is an online payment gateway and digital wallet system, one of the biggest and most popular in India. PayTM offers mobile payment solutions to over 7 million merchants. Customers can make credit and debit card payments, bank transfers, etc all via mobile devices. PayTM’s latest offering ...

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Himalaya is India’s leading wellness company, with a history spanning more than eight decades in herbal research. The company has successfully positioned itself as a brand that harnesses the science of Ayurveda and modern research to create products that are gentle, safe and trustworthy. ...

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In 2017, influencer marketing on Instagram grew to a $1 billion business and this number is projected to double by 2019. A casual scroll-through on Instagram, the most important channel for influencer marketing, will throw up a large number of posts with popular hashtags like #ad or #sponsored ...

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Remember the days when people used to ask for your phone number if they wanted to reach out to you? Today, they’re much more likely to ask you for your Instagram handle instead. Instagram has exploded into one of the biggest social media platforms today, with 500 million active daily users. ...

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For a business to flourish, you need to reach your consumers in a way that inspires trust. Gaining your consumer’s trust is the only way to establish a long-term relationship with them. Since trust is the real currency of marketing, businesses that are not trusted, do not grow. One of the ...

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