Himalaya is India’s leading wellness company, with a history spanning more than eight decades in herbal research. The company has successfully positioned itself as a brand that harnesses the science of Ayurveda and modern research to create products that are gentle, safe and trustworthy. ...

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In the 13 years since it first launched in 2005, YouTube has transformed from just a video sharing platform to the second largest search engine in the world. Today, YouTube has 1 billion active users every month, with 225 million in India alone. With the huge opportunity for exposure that ...

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2017 was in many ways the year of content. Marketers were increasingly beginning to realize the importance of a comprehensive content marketing plan in their overall marketing strategy. Content marketing extends much beyond the scope of traditional advertising. It offers a unique way for your ...

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For an influencer, content is truly the king. Knowing your audience and creating content that they will love and share is highly essential to be a successful influencer.  It is the content that makes or breaks the blog. However, the challenge begins when you want to create band-centric content ...

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