PayTM is an online payment gateway and digital wallet system, one of the biggest and most popular in India. PayTM offers mobile payment solutions to over 7 million merchants. Customers can make credit and debit card payments, bank transfers, etc all via mobile devices. PayTM’s latest offering ...

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In 2017, influencer marketing on Instagram grew to a $1 billion business and this number is projected to double by 2019. A casual scroll-through on Instagram, the most important channel for influencer marketing, will throw up a large number of posts with popular hashtags like #ad or #sponsored ...

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For a business to flourish, you need to reach your consumers in a way that inspires trust. Gaining your consumer’s trust is the only way to establish a long-term relationship with them. Since trust is the real currency of marketing, businesses that are not trusted, do not grow. One of the ...

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