The marketing landscape in India has undergone tremendous changes since the advent of influencer marketing.  This new-age digital concept runs on the age-old formula of word-of-mouth marketing, making it the most effective branding tool for all sectors. Hence, companies have realised the ...

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Himalaya is India’s leading wellness company, with a history spanning more than eight decades in herbal research. The company has successfully positioned itself as a brand that harnesses the science of Ayurveda and modern research to create products that are gentle, safe and trustworthy. ...

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If influencers are the players, then Instagram is the stadium. Instagram is one of the (if not the) most important platform for influencers. Luckily, Instagram is always looking for ways to make itself more influencer-friendly and the recent slew of updates it has announced is proof of that. ...

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As we approach the end of 2017, it is time to look back at the top influencer marketing campaigns of the year. From advertising on social media to content marketing, 2017 has witnessed a plethora of campaigns that have kept us on the edge of our seats. However, influencer marketing has emerged ...

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