2017 was in many ways the year of content. Marketers were increasingly beginning to realize the importance of a comprehensive content marketing plan in their overall marketing strategy. Content marketing extends much beyond the scope of traditional advertising. It offers a unique way for your ...

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In 2017, influencer marketing on Instagram grew to a $1 billion business and this number is projected to double by 2019. A casual scroll-through on Instagram, the most important channel for influencer marketing, will throw up a large number of posts with popular hashtags like #ad or #sponsored ...

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